In December 2011 we did something special on State of Search: we had a series of guest posts feature on then State of Search from several very interesting and very high profiled bloggers and industry celebrities.
The series of guest posts were all around one specific topic: integration. Since marketing these days is all about integrating different channels. We believe that integration is what its all about in 2012. So we decided to ask people to give us their different perspectives on integration. How does search match with social, how does paid match with search, and what about PR and conversion?
The result is a great series of which you can find the intro`s below. So you have a nice overview of what the integration series was all about.
Author: Bryan Eisenberg
How honored we are to have Bryan Eisenberg, aka `The Grok` joining our series. And he didn`t disappoint us with a stunning piece looking at integration from a totally different perspective: that of Steve Jobs. Must read.
Author: Ralph Tegtmeier aka @fantomaster
Ralph Tegtmeier, better known as `Fantomaster` describes in detail how to automate content generation and distribution for Twitter. His knowledge is famous in the industry and he shares that with the State of Search readers. Pure gold!
Read the entire post ‘Automating Twitter Content’
Author: Sam Noble
Sam Noble takes a profound look at the impact social is going to have on search. She gives examples of Ryanair, JC Penney and Coca Cola to show how brands should act now, not later. A very in depth look which every brand manager out there should read, and bookmark.
Author: Julie Joyce
The series was kicked off by Julie Joyce who took her own day to day business as a starting point for her view on integration. `From a link building perspective, integration makes a lot of sense` she says, and it does! Just check out this post.
Author: Sara Andersson
Searchers intent, it is oh so important in every marketers life. And that is exactly what Sara Andersson focussed on in her guest post. Sara tells us to `Stop wasting the searchers time and build an open and updated FAQ-driven website to keep your engaged clients devoted. You better listen.
Author: James Murray
James Murray must see many many stats who tell him what is going on. He takes part of that knowledge to talk about the right blend of success. In his post he indeed takes the numbers as a starting point of looking at integration.
Author: Taylor Pratt
Raventools’ Taylor Pratt share with us a few of his favorite holistic marketing strategies he uses when marketing Raven. Take a little Social Media Marketing, a little Conversion Optimization and continue to break down walls are the ingredients, for the recipe you have to read this post.
Author: Kate Morris
Kate Morris can write, boy can she! And she proves it again in this series. The Internet has become the place that most of the younger generation gets their news. The downside to that is that anyone can say anything online. Zero dollars, a computer and half a brain can get you a blog, so now everyone is a journalist–or are they?
Author: Li Evans
Like in her books Li Evans looks at things from the audience perspective: don`t go sit on your own chair, sit on your potential client`s chair first. Her contribution tells you just that. And more!
Author: Andy Betts
Andy Betts takes a different approach: Whilst marketers get to grasps with the integration and holistic use of search, social, display, and digital marketing channels a huge challenge still faces many business owners, agencies, and CEO’s alike – integrating and optimizing talent.
Author: Kristjan Mar Hauksson
Kristjan takes the strategical angle when it comes to integration because, as he says himself, `Integrated multi channel marketing is not merely a technological issue.`. He shows us basic ways to integrate different marketing channels.