Integration Series: Get Ready For Part II!
Last week we started something very special: a guest post series of one post each day by somebody either in the search industry or outside of the search industry. But not just any kind of guest post. All the guest posts have one overlap: the topic is set on “Integration”.
Integration of all different marketing channels is necessary to take that next step. We have to stop seeing “search” or “social” as separate entities and make them part of the entire marketing strategy. And that is what our guest posters are talking about!
So far we have seen some magnificent posts appear on the site. Bryan Eisenberg yesterday took Steve Jobs as an example of how Marketing integration can be done, while Kate Morris the day before looked at Journalism. The series last week was opened by Julie Joyce who took her own profession, linkbuilding, as a starting point. Sam Noble also took her profession of brand management as starting point with a look at the impact of Social on Search, while Sara Andersson before her looked at something which everybody should be looking at: user intent.
Now it is time to introduce to you the next group of guestposters who will be writing on State of Search in the next period! Again some fine fine names!
This afternoon Li Evans will be explaining all about why you should understand your market before integrating your online marketing channels. Liana “Li” Evans is the author of the award winning social media marketing book, “Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media” and she is the President & CEO of Da Li Social as well as an adjunct professor for Rutgers University’s Mini MBA Program.
James Murray is a Marketing Research Analyst for Experian Hitwise. In this role, he analyses the trends affecting businesses online and works with Hitwise clients to identify opportunities and threats to online business growth. James writes regular Insight Reports on a range of industries – including retail, travel, automotive and finance – covering affiliate marketing, search, and audience profiling. He is a regular speaker at industry events in Europe, and has been widely quoted in the media.
Kristjan Mar Hauksson is the Director of Internet Marketing at NordiceMarketing. Kristjan specializes in search engine optimization, marketing and online PR. His expertise is in assisting companies to gain multilingual international visibility through the search engines. He is the founder of the Icelandic SEO/SEM forum and contributes regularly as a presenter for organizations, companies, and non-profit organizations.
Ralph Tegtmeier graduated as master of arts from the University of Bonn, Germany, in 1981. He has gained website development and web marketing experience since the fall of 1994. He is the co-founder and principal of fantomaster.com GmbH (Belgium), a company specializing in webmaster software development, industrial-strength cloaking, and search engine positioning services.
And we will have some more surprises for you!