Jo Turnbull interviews Susan Weinschenk, the keynote speaker at the Conversion Conference in London, which takes place on October 23rd and 24th.
If you would like to see Susan in person, register to attend the event today.
PPC, SEO etc are not my area of expertise. But I can address the larger question of how do you get people to change their behavior. There are 7 drivers of motivation: The Need To Belong, Tricks of the Mind, Rewards, Habits, the Power of Stories, Instincts, and The Desire for Mastery. The two that would be most powerful in this instance would be the need to belong (show that this is what others are doing) and stories (tell stories of how others and havwitched and how that has changed their results).
Again, integration of online marketing channels is not my area of expertise… but I would use the same two: need to belong and the power of stories. If you can get people to take one small step then they will start to change their self-stories. Then you can ask them for one more step etc, until they have changed from someone who does piecemeal online marketing to someone who does long term strategic marketing.
It took me a year to write the book that it is based on. Then I picked 5 to share in the video. It took a couple of hours to write the script and record the audio. Then I hired the animation company to animate it.
I don’t remember a particular person teaching me something. I’ve learned from many and have figured out a lot from myself. There is so much that is important, but if I had to pick one I’d say love your topic; be passionate about your topic, and if you aren’t then figure out another angle of the topic so you can be passionate. Passion is what people respond to.
I would say realizing that there are 7 basic drivers of motivaton, and that if you stop and think about this particular person, what motivates them, then you can figure out the best strategy for interacting with them.
Want to see Susan Speak? Get a 15% discount on the Conversion Conference using our discount code: STATEOFDIG13