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Is Google Testing Dropping the Icons?

Some people, including myself, have seen another change to the Google Search Result Pages. Not a big one though, and it is not clear yet whether or not this is a test or permanent.

Google seems to have dropped the icons next to the links on the left side in the sidebar. 

If you do a search before you would see icons next to the links “images”, “videos”, “news” and others. They have disappeared:

I am not sure why Google would do this but it will have something to do with conversion probably.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • Page load speed? 🙂

  • I experienced a slower google chrome, since Apple launched OS X Lion (I’m still using Snow Leopard). Since my computer is not suitable for the new OS from Apple, this might be a reason, why Google is trying to make search results faster and dropping some tools?

  • I’m seeing it in all browsers now. I did not yet had confirmation from Google if this is final or just an experiment but I think the changes are here to stay. In the interface I had yesterday there also was a search box below the search results,