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Is MC Hammer Going To Change Search?

In the eighties he was a very successful musician. In the nineties he discovered the Internet and in the first decade of the new century he got successful in “Web 2.0”, the predecessor of Social Media. And now MC Hammer is going after search. Yes. Really.

At the Web 2.0 Summit in San Francisco he introduced “WIREDoo”. A search engine which looks at search in a different way (where have we heard that before?).

With his search engine he says he is not looking for a ‘recreation’ of search, but he feels it can be improved. “You can always make things better”.

WIREDoo, which is currently in pre-Beta (that is like before before it goes live, only in different language), is focussed on what they call “deep search” or “relationship search”. That means that is looking at relations on the search. Google would call that “related search”. It is only much more focussed on clicks related to search.

In his talk at the Web 2.0 Summit (below), he used the example of a search on the zip code 90210. You would get related searches like homes, schools, shops etcetera. The biggest difference comes after that. If you do that search for schools for example you would get a lot of potentially useful information like ratings for the schools, number of drop outs, scores etcetera. So you would be getting information quickly which could help you choose a school.

Check out his talk at the Web 2.0 Summit:

Will this work?

To be honest, I’m a bit sceptic. It feels a bit like the “Google Wonder Wheel” which hasn’t been terminated without reason. And people won’t move search engines to get this information. But it does look like a nice add on for an existing search engine.

What do you think?



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.