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This was January 2016 on State of Digital

The first month of the year is already over! At State of Digital we sure didn’t sit still. Find here all the articles from this month!


6 Key Lessons Content Marketers Could Learn From Journalists

January 4, 2016

Content Marketing has become a popular form of digital communication over the last decade, meaning that new material finds itself in a far more competitive marketplace than ever before. Jack Telford shows us how we can make our content stand out.

SEO and Civil Law: Protecting Yourself from Unfortunate Client Disputes

January 5, 2016

Did you ever get into a fight with a client? Who wouldn't pay or something similar? It's a big hassle. Steve Morgan went through it and shares his experience and advice on how SEOs and digital marketers can protect themselves from client disputes and fighting things out in the (UK) civil law courts.

Social Search Engines Are Dead. Long Live Social Search Engines.

January 6, 2016

Jonathan Allen takes a look at some of the search qualities offered via social media and how they are expanding to take up some of Google marketshare in terms of users and the search results.

12 Quick Ways to Improve your Facebook Ads Today

January 6, 2016

Are you running Facebook ads and wondering how you can make them work even better? Tara West gives you twelve easy tactics to improve the performance of your Facebook ads.

Why Twitters’ 10,000 limit is a big mistake

January 8, 2016

Earlier this week the news came out that Twitter is considering raising the character limit to 10,000. This provoked a lot of discussion. Bas van den Beld looks at why this choice would be a big mistake. For Twitter as well as for the entire web.

Digital Marketers Look a Likes: Alan Shearer and Paul Madden

January 10, 2016

Sunday Digital Marketers look-a-likes. A weekly item with people that look like famous Digital Marketers. Today: Paul Madden and Alan Shearer

What is HTTP/2 and how does it affect the web?

January 11, 2016

Involved in speeding up pagespeed? Make sure you are aware of this fundamental change in the behaviour of the web!

Must-Track Website Metrics For 2016

January 12, 2016

Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few.

A look at CES C Space 2016

January 12, 2016

Marketing experts, brands, and agencies came together last week to collaborate at C Space CES 2016. This overview of C Space, the marketing and advertising section of CES, outlines the event and messages learned during the four day event in Las Vegas.

What Skills do You Need in a Successful Inbound Marketing Team?

January 13, 2016

Inbound marketing or content marketing is very important in today's digital marketing landscape. Having the right team in place is crucial. Find out what skills you need to create the ideal inbound marketing team.

What makes Paid Search so damn sexy?

January 14, 2016

In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.

Friday Infographic: Brands on Instagram: How do they Do it. Is it Science?

January 15, 2016

Instagram. It's one of those platforms that have become crazy popular in the past few years. There are many different tactics to use. But which ones are best? Maybe we should look at brands for an example?

Digital Marketers Look a Likes: Jake Gyllenhaal and Stephen Pavlovich

January 17, 2016

Sunday Digital Marketers look-a-likes. A weekly item with people that look like famous Digital Marketers. Today: Jake Gyllenhaal and Stephen Pavlovich

How a Hacked Website Led To a Wrongful Google Penalty

January 18, 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised the website days after the breach had been fixed and the cloaking code removed.

18 Free Visual Marketing Tools to Boost your Content Marketing Efforts

January 19, 2016

Not a designer but still want to create and share the best looking images? Here are 18 tools to help you boost your visual marketing efforts.

The Ultimate Guide to Gmail Sponsored Promotions

January 20, 2016

Tara West gives an indepth view of Google Sponsored Promotions (GSPs), what they are, how and when to use them. It certainly a tactic that you should consider in your marketing mix.

We explored the user experience of some of the biggest third sector websites, and it’s not great news

January 21, 2016

Given the importance of the web in every day life, and the prevalence of mobile, you might think that charities would make the most of the opportunities to engage with users, fundraisers and volunteers. James Crawford takes us through a thorough piece of usability research looking at third sector websites. The findings were surprising.

How to help your clients increase revenue & keep them happy in 2016

January 21, 2016

Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!

Friday Infographic: The Guide to A/B Testing for Newbies

January 22, 2016

Are you testing your website? Are you looking at different possibilities? One of the best ways of testing whether things work is doing an a/b test. But how does that work?

Digital Marketers Look a Likes: Tony Hadley and Dave Naylor

January 24, 2016

Sunday Digital Marketers look-a-likes. A weekly item with people that look like famous Digital Marketers. Today: Tony Hadley and Dave Naylor

Boost your productivity by using Google Analytics custom alerts

January 26, 2016

Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article on State of Digital.

The Inbounder: From Dream to Reality; Building a Global Conference in a Year

January 26, 2016

In May of this year in Valencia the conference The Inbounder takes place. This conference came out of nowhere and now has an incredible line up. Together with organiser Gianluca Fiorelli we try to figure out what is the secret to organising an event like that.

Getting the most out of speaking opportunities for you and your company

January 27, 2016

Laura shares her top tips for making sure that you're making the most out of any speaking opportunities with pre, during and post-event promotion.

The Adoption of Gmail Sponsored Promotions (GSPs)

January 28, 2016

A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.

Friday Infographic: How Search Works in 2016

January 29, 2016

Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to 'update' and create a new infographic, search in 2016.

Digital Marketers Look a Likes: Russell Crowe and Matt Roberts

January 31, 2016

Sunday Digital Marketers look-a-likes. A weekly item with people that look like famous Digital Marketers. Today: Russell Crowe and Matt Roberts




Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.