This was January 2016 on State of Digital
The first month of the year is already over! At State of Digital we sure didn’t sit still. Find here all the articles from this month!
January 4, 2016Content Marketing has become a popular form of digital communication over the last decade, meaning that new material finds itself in a far more competitive marketplace than ever before. Jack Telford shows us how we can make our content stand out.
January 5, 2016Did you ever get into a fight with a client? Who wouldn't pay or something similar? It's a big hassle. Steve Morgan went through it and shares his experience and advice on how SEOs and digital marketers can protect themselves from client disputes and fighting things out in the (UK) civil law courts.
January 6, 2016Are you running Facebook ads and wondering how you can make them work even better? Tara West gives you twelve easy tactics to improve the performance of your Facebook ads.
January 8, 2016Earlier this week the news came out that Twitter is considering raising the character limit to 10,000. This provoked a lot of discussion. Bas van den Beld looks at why this choice would be a big mistake. For Twitter as well as for the entire web.
January 10, 2016Sunday Digital Marketers look-a-likes. A weekly item with people that look like famous Digital Marketers. Today: Paul Madden and Alan Shearer
January 11, 2016Involved in speeding up pagespeed? Make sure you are aware of this fundamental change in the behaviour of the web!
January 12, 2016Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few.
January 12, 2016Marketing experts, brands, and agencies came together last week to collaborate at C Space CES 2016. This overview of C Space, the marketing and advertising section of CES, outlines the event and messages learned during the four day event in Las Vegas.
January 13, 2016Inbound marketing or content marketing is very important in today's digital marketing landscape. Having the right team in place is crucial. Find out what skills you need to create the ideal inbound marketing team.
January 14, 2016In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.
January 15, 2016Instagram. It's one of those platforms that have become crazy popular in the past few years. There are many different tactics to use. But which ones are best? Maybe we should look at brands for an example?
January 17, 2016Sunday Digital Marketers look-a-likes. A weekly item with people that look like famous Digital Marketers. Today: Jake Gyllenhaal and Stephen Pavlovich
January 18, 2016A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised the website days after the breach had been fixed and the cloaking code removed.
January 19, 2016Not a designer but still want to create and share the best looking images? Here are 18 tools to help you boost your visual marketing efforts.
January 20, 2016Tara West gives an indepth view of Google Sponsored Promotions (GSPs), what they are, how and when to use them. It certainly a tactic that you should consider in your marketing mix.
We explored the user experience of some of the biggest third sector websites, and it’s not great news
January 21, 2016Given the importance of the web in every day life, and the prevalence of mobile, you might think that charities would make the most of the opportunities to engage with users, fundraisers and volunteers. James Crawford takes us through a thorough piece of usability research looking at third sector websites. The findings were surprising.
January 21, 2016Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more!
January 22, 2016Are you testing your website? Are you looking at different possibilities? One of the best ways of testing whether things work is doing an a/b test. But how does that work?
January 24, 2016Sunday Digital Marketers look-a-likes. A weekly item with people that look like famous Digital Marketers. Today: Tony Hadley and Dave Naylor
January 26, 2016Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article on State of Digital.
January 26, 2016In May of this year in Valencia the conference The Inbounder takes place. This conference came out of nowhere and now has an incredible line up. Together with organiser Gianluca Fiorelli we try to figure out what is the secret to organising an event like that.
January 27, 2016Laura shares her top tips for making sure that you're making the most out of any speaking opportunities with pre, during and post-event promotion.
January 28, 2016A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
January 29, 2016Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to 'update' and create a new infographic, search in 2016.
January 31, 2016Sunday Digital Marketers look-a-likes. A weekly item with people that look like famous Digital Marketers. Today: Russell Crowe and Matt Roberts