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Category Archives: Content Manager

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emotional baby

The Importance of Emotion in Content Marketing

26 July 2016

Using emotion in your content is a key part of achieving success with content marketing. Paul Hunter explains why you need to use emotion effectively.

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google-highstreet

Taking digital offline: Lessons in SEO from the high street

25 July 2016

Just how does the high street impact Google updates? Understanding the search results are your very own shopfront can help for predicting the future of SEO. Hannah Thorpe shows...

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Content Success

Case Study in SaaS Marketing: How Help Scout creates content that works

12 July 2016

As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.

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Make Content Great Again

Make Content Great Again

21 June 2016

Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?

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conversion-funnel

Customer journey analysis and search scenarios

30 May 2016

If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords...

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donald-trump-speaking

What Makes Content Shareable? A Donald Trump Analysis

18 April 2016

Jack Telford reviews the top 50 most shared stories about Donald Trump, analysing the common features which could have led to their success. Find out all the details on...

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OLYMPUS DIGITAL CAMERA

Using Data Miner to Generate Content Ideas – A Practical Guide

14 March 2016

Jack explains how using a tool called Data Miner can give valuable insights into the mind of your customer, and how these can be used to generate content ideas....

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UX forget all you know

How the Quest for Good UX Can Lead to Great SEO

10 March 2016

Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through...

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PR-SEO-Worlds

The Converging Worlds of Digital PR and SEO

29 February 2016

An integrated digital marketing strategy has become essential to the success of nearly every brand's online presence. It's no longer a sustainable option to focus on one element of...

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PR-SEO-IMAGE

PR Inspired Link Acquisition Techniques for SEO

11 February 2016

This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.

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