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Category Archives: Content Manager

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speed-measurement

Stop Using the Wrong Metrics to Measure Content

25 November 2014

Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.

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Brand Bags Represent Brands, Marketing, and Labels

Brand-focused Content Marketing for the Finance Industry

24 November 2014

Page one domination is important, especially in industries like finance where customers research a brand first before they make a purchase. This post contains examples of content pieces and...

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Build relationships with international customers

How To Improve International Website Conversion

12 November 2014

If you're serious about growing your business internationally, you need to consider some key factors to boost international website conversion.

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mobile and tablet pageviews

More Than 36% of Traffic is From Mobile & Tablet, Find Out 5 Ways To Capture These Visits

3 November 2014

More than 35% of the page views worldwide are made via mobile and tablet devices. Find out how to optimize your site for mobile and capture the maximum visits...

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wordcloud

How To Use Google Analytics New Benchmarking Reports

27 October 2014

Google Analytics have recently brought back Benchmarking Reports. Arianne Donoghue shares with State of Digital readers how to easily implement and use them to help with reporting.

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SemRush

5 Reasons to Use SEMrush: Tool Review

12 August 2014

Jo Turnbull reviews SEMrush and how to get the most of the tool for those working on a budget. Find out some of the best features of SEMrush and...

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In-depth Articles in Google UK

In-Depth Articles hits the UK

4 August 2014

Twitter and Facebook have been a flurry the last few days in the UK with the introduction of "In-depth Articles" into Google's search results. However this isn't a new...

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The Lounge Kittens

Getting Yourself Heard – a Case Study from the Music Industry

30 June 2014

How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online...

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China Heat Map

Content Marketing Inspiration From The Global Search Engines

19 June 2014

Can these examples of content marketing by the global search engines give you some inspiration for your own international content campaigns?

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An example of a graph that lets you visualise how contagious your content might be.

Book Review: Contagious

5 June 2014

At SES London this year in one of the content marketing/social sharing sessions which featured Matt Roberts from Lindex, he mentioned Contagious by Jonah Berger as one item on...

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