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Category Archives: Content Manager

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Make Content Great Again

Make Content Great Again

21 June 2016

Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?

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conversion-funnel

Customer journey analysis and search scenarios

30 May 2016

If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords...

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donald-trump-speaking

What Makes Content Shareable? A Donald Trump Analysis

18 April 2016

Jack Telford reviews the top 50 most shared stories about Donald Trump, analysing the common features which could have led to their success. Find out all the details on...

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OLYMPUS DIGITAL CAMERA

Using Data Miner to Generate Content Ideas – A Practical Guide

14 March 2016

Jack explains how using a tool called Data Miner can give valuable insights into the mind of your customer, and how these can be used to generate content ideas....

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UX forget all you know

How the Quest for Good UX Can Lead to Great SEO

10 March 2016

Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through...

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PR-SEO-Worlds

The Converging Worlds of Digital PR and SEO

29 February 2016

An integrated digital marketing strategy has become essential to the success of nearly every brand's online presence. It's no longer a sustainable option to focus on one element of...

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PR-SEO-IMAGE

PR Inspired Link Acquisition Techniques for SEO

11 February 2016

This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.

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No Entry sign

Why Sites Shouldn’t Put Nofollow on their Outbound Links

9 February 2016

Nofollow is necessary in some circumstances (such as blog comments), but more and more publishers are applying it willy-nilly. Find out why they shouldn't.

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cat-fashion-guitar

5 Top Tips for Promoting your Digital Content

8 February 2016

Content pieces can take a huge amount of time to create, but will fail to make the impact they deserve without the right efforts being put into promoting them....

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Facebook vs YouTube video

Is Facebook The Future of Video?

2 February 2016

Spending on digital video advertising is predicted increase over the next few years with spend in 2019 predicted to be almost double that of 2015 in the US. Increased...

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