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Category Archives: Content Manager

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personalisation_illustration

Is Personalisation The Death of Exploration?

13 January 2015

Personalisation has been one of the big trends in recent years, and I’ve worked with many brands who consider the personalisation of a customers’ digital experience to be key...

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top10-2014-no3-storytelling

Best of 2014: No 3: The complete guide to Transmedia Storytelling

8 January 2015

Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed...

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Gorkana

PR and Outreach tools: Gorkana vs BuzzStream

18 December 2014

There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana

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Customer Journey

The Customer Journey

9 December 2014

Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.

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audience-image

Finding and understanding your online audience

2 December 2014

First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and this is something someone picked up on in my...

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Brand Sentiment - Adoreboard

Brand Sentiment – The Future of SEO?

27 November 2014

Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates.

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speed-measurement

Stop Using the Wrong Metrics to Measure Content

25 November 2014

Too often the value of content is judged purely on its social shares. Yet we need to measure the true added value to your business, as Andy Miller explains.

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Brand Bags

Brand-focused Content Marketing for the Finance Industry

24 November 2014

Page one domination is important, especially in industries like finance where customers research a brand first before they make a purchase. This post contains examples of content pieces and...

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Build relationships with international customers

How To Improve International Website Conversion

12 November 2014

If you're serious about growing your business internationally, you need to consider some key factors to boost international website conversion.

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mobile and tablet pageviews

More Than 36% of Traffic is From Mobile & Tablet, Find Out 5 Ways To Capture These Visits

3 November 2014

More than 35% of the page views worldwide are made via mobile and tablet devices. Find out how to optimize your site for mobile and capture the maximum visits...

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