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Category Archives: Content Manager

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SMX

Answers and Apps: Trends at SMX West

19 March 2015

SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.

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China Online Marketing

8 Things You Should Know About Baidu And China

18 March 2015

Understanding the Chinese Market, as well as it's main search engine Baidu is key to success in China. Check out 8 Key insights to support Chinese expansion

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Greenwich London

7 Lessons Learned From 7 Years in SEO

17 February 2015

The search industry moves very quickly - many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she's learned.

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Change-Ahead

Haosou, Qwant and Coc Coc – The New World of Digital Marketing?

11 February 2015

We're so used to the same names in the world of digital marketing, but do we need to look beyond them to stay ahead in the global online world?

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someecard- content marketing

Content Marketing and Digital PR – And how they work together

4 February 2015

Understanding the relationship between content marketing and PR, they both live side by side in the digital world - content marketing is the creation of the story and PR...

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results-filtered-based-on-price

Using your internal search engine as a marketing instrument

2 February 2015

The value and usage of internal search is underestimated but can be easily optimized.

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personalisation_illustration

Is Personalisation The Death of Exploration?

13 January 2015

Personalisation has been one of the big trends in recent years, and I’ve worked with many brands who consider the personalisation of a customers’ digital experience to be key...

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top10-2014-no3-storytelling

Best of 2014: No 3: The complete guide to Transmedia Storytelling

8 January 2015

Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed...

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Gorkana

PR and Outreach tools: Gorkana vs BuzzStream

18 December 2014

There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana

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Customer Journey

The Customer Journey

9 December 2014

Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.

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