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Category Archives: Content Manager

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Greenwich London

7 Lessons Learned From 7 Years in SEO

17 February 2015

The search industry moves very quickly - many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she's learned.

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Change-Ahead

Haosou, Qwant and Coc Coc – The New World of Digital Marketing?

11 February 2015

We're so used to the same names in the world of digital marketing, but do we need to look beyond them to stay ahead in the global online world?

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someecard- content marketing

Content Marketing and Digital PR – And how they work together

4 February 2015

Understanding the relationship between content marketing and PR, they both live side by side in the digital world - content marketing is the creation of the story and PR...

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Using your internal search engine as a marketing instrument

2 February 2015

The value and usage of internal search is underestimated but can be easily optimized.

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personalisation_illustration

Is Personalisation The Death of Exploration?

13 January 2015

Personalisation has been one of the big trends in recent years, and I’ve worked with many brands who consider the personalisation of a customers’ digital experience to be key...

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top10-2014-no3-storytelling

Best of 2014: No 3: The complete guide to Transmedia Storytelling

8 January 2015

Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed...

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Gorkana

PR and Outreach tools: Gorkana vs BuzzStream

18 December 2014

There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana

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Customer Journey

The Customer Journey

9 December 2014

Too often the effort of understanding customer needs is being glossed over. Claire Thompson reminds us of the value of understanding the customer journey.

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audience-image

Finding and understanding your online audience

2 December 2014

First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and this is something someone picked up on in my...

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Brand Sentiment - Adoreboard

Brand Sentiment – The Future of SEO?

27 November 2014

Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates.

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