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Category Archives: SEO Specialist

12 COMMENTS
Security

How a Hacked Website Led To a Wrongful Google Penalty

18 January 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised...

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comedy-central-tweet

6 Key Lessons Content Marketers Could Learn From Journalists

4 January 2016

Content Marketing has become a popular form of digital communication over the last decade, meaning that new material finds itself in a far more competitive marketplace than ever before....

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3 COMMENTS
pagerank-larry-page

Using PageRank for internal link optimisation

7 December 2015

PageRank is known as Google's main metric for measuring external link value, but the base algorithm can be used for internal link optimisation too!

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3 COMMENTS
Tree

Optimising Website URLs for SEO and Usability

30 November 2015

In recent months there have been a few occasions where I’ve had to emphasise the importance of clear, well–structured URLs for websites. As any SEO knows, having the right...

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Scrabble word image

How to Seek Out Content Ideas with Low SEO Competition

24 November 2015

Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to...

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ONE COMMENT
Yandex Moscow

Yandex Announces Mobile-Friendly Marking

23 November 2015

In preparation for a new mobile ranking algorithm, Yandex announced that it will start marking mobile-friendly pages. This blog details the criteria and provides information on webmaster tools for...

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The frog

Use Screaming Frog to Quickly Focus Your SEO Efforts

17 November 2015

A great way to find out where you need to focus your SEO efforts is to use the Screaming Frog SEO crawler together with the Google Search Console and...

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gremlin

5 Sneaky Site Migration Issues that Sometimes Get Overlooked

14 October 2015

Steve Morgan gives some insight into what you need to consider for a site migration. Every site migration is unique, sometimes throwing up some unusual problems... This post explores...

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2 COMMENTS
website-performance

5 unknown techniques to increase website performance

5 October 2015

With Google moving more towards are a user signal based algorithm, perceived performance will be one of the factors that will become more important during the upcoming years.

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Competitors, Customers, Client venn diagram

SEOs Can Do More: Site Migrations and Content Strategy

1 October 2015

A site migration can be an opportunity to reassess a website's content strategy, as well as supporting best practice SEO. Briony Gunson talks us through what else you could...

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