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Category Archives: SEO Specialist

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Gorkana

PR and Outreach tools: Gorkana vs BuzzStream

18 December 2014

There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana

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12 Myths of International Search

12 Myths of International Search Marketing

17 December 2014

There are many myths surrounding international search marketing, so we'll try to debunk 12 common ones and get your global search efforts on the right track.

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Crawler Scale by Kate Morris and Outspoken Media

New Year Resolution: Crawl Quarterly

16 December 2014

Site crawls are part and parcel of SEO audits, but are you regularly repeating crawls to spot potential errors? Kate Morris explains why you should commit to quarterly crawls.

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Semantic Web Graph

The Semantic Web: Business Models from a Marketing Perspective

8 December 2014

Why should you structure and share more data than just your Rich Snippet data? Read about multiple ways to commercially exploit the possibilities of the Semantic Web.

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Brand Sentiment - Adoreboard

Brand Sentiment – The Future of SEO?

27 November 2014

Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates.

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Brand Bags Represent Brands, Marketing, and Labels

Brand-focused Content Marketing for the Finance Industry

24 November 2014

Page one domination is important, especially in industries like finance where customers research a brand first before they make a purchase. This post contains examples of content pieces and...

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Get the Most of GA

7 Reports in Google Analytics to Help with SEO

18 November 2014

Find out how to get the most out of GA and show the value of SEO by looking at revenue and traffic generated from this channel.

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google-geo-ip-redirects

International SEO & Geo IP Redirects

5 November 2014

If your making the step to go international and take your website into different markets, you need to tread carefully if your going to us an IP redirect based...

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mobile and tablet pageviews

More Than 36% of Traffic is From Mobile & Tablet, Find Out 5 Ways To Capture These Visits

3 November 2014

More than 35% of the page views worldwide are made via mobile and tablet devices. Find out how to optimize your site for mobile and capture the maximum visits...

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Deep Crawl Team

10 Ways To Save Time and Identify Major Site Errors with DeepCrawl

15 October 2014

Jo Turnbull reviews DeepCrawl, a web based tool to help identify errors on a site, broken links and give you one of the most indepth audits at the click...

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