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Category Archives: SEO Specialist

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Global SEO Strategizing 2016: An Interview with Motoko Hunt

25 April 2016

This exclusive interview with Motoko Hunt covers multiple topics relating to global SEO strategies. From language and localization to different search engine's SEO best practices, Motoko offers her expertise...

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Screaming Frog Log File Analyser

Screaming Frog Log File Analyser – The New Must-Have SEO Tool

12 April 2016

The latest tool from Screaming Frog is a log file analyser that allows you to combine log file data with any other set of URL data for meaningful analysis.

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Spider Trap Banner

Spider Traps: An SEO issue that even Google suffers from..

17 March 2016

Spider traps can dramatically decrease your website's ranking potential - Gordon Campbell explains how to spot them and how to resolve them.

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The Business of SEO

SEO Audit: 13 Steps to a Better Website

16 March 2016

Ready to take over search engine rankings and get into the top positions for specific search terms? Not so fast. Before you start optimizing your website, it is advisable...

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UX forget all you know

How the Quest for Good UX Can Lead to Great SEO

10 March 2016

Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through...

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PR-SEO-Worlds

The Converging Worlds of Digital PR and SEO

29 February 2016

An integrated digital marketing strategy has become essential to the success of nearly every brand's online presence. It's no longer a sustainable option to focus on one element of...

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DareBoost

Tool Review: DareBoost Web Performance Analysis

22 February 2016

In recent years, load speed has become a hot topic in SEO. Having a fast-loading website is now more important than ever, with Google looking at load speed directly...

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Security

How a Hacked Website Led To a Wrongful Google Penalty

18 January 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised...

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6 Key Lessons Content Marketers Could Learn From Journalists

4 January 2016

Content Marketing has become a popular form of digital communication over the last decade, meaning that new material finds itself in a far more competitive marketplace than ever before....

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pagerank-larry-page

Using PageRank for internal link optimisation

7 December 2015

PageRank is known as Google's main metric for measuring external link value, but the base algorithm can be used for internal link optimisation too!

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