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Category Archives: SEO Specialist

4 COMMENTS
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What is SEO and what it is not. A rant

26 March 2015

It's time for a rant in defense of SEO. Too many people talk about what SEO is, without really knowing it. It is time to dot the I's and...

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SMX

Answers and Apps: Trends at SMX West

19 March 2015

SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.

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4 COMMENTS
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The CMS SEO Requirements Checklist – 2015 Edition

18 March 2015

If your business migrating to a new CMS? It's key to assess and take into consideration the different elements that will need to be optimized during an SEO process...

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14 COMMENTS
data-driven-seo

Data driven SEO: getting detailed insights by using Free Tools

9 March 2015

Small or big SEO projects, all will benefit from a structured approach. Build a data dashboard and get insights by using a few free tools, Jan-Willem shows us how.

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Greenwich London

7 Lessons Learned From 7 Years in SEO

17 February 2015

The search industry moves very quickly - many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she's learned.

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2 COMMENTS
Changes

Replacing Links as a SEO Reporting Metric

10 February 2015

Many SEO agencies and freelancers are measured by the number of links they build for clients. Kate Morris thinks this is wrong and gives alternative metrics.

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ONE COMMENT
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5 Steps to Spotting Keyword Opportunities

3 February 2015

The new year is a great time to refresh your SEO campaign. Daniel Bainchini shows us how you can spot good keyword opportunities to focus your SEO efforts on.

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7 COMMENTS
Snake Oil SEO - State of Digital

#SEOscience Snake Oil vs Solid #CreativeSEO

28 January 2015

There is a habit pervading the SEO industry to test all the anecdotal minutiae, rumors from Google, and random "insights" from discussions with Google spokespeople. Jonathan Allen takes a...

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Feature Image for Search in Russia

Search in Russia: Google v Yandex Linguistic Test

21 January 2015

Melissa McDonald highlights the differences between Google.ru and Yandex in Russia, where Google does not have the majority market share.

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5 COMMENTS
SEO Is

Are SEOs Still Seen As Snake Oil Salesmen?

15 January 2015

'SEO' has been the job title of many digital marketers. Back in the early days of the industry, things were easier but thanks to the dodgy practices of some,...

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