Clicky

X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

Kenshoo release v2.0 of their Social Marketing Suite

15 February 2013 BY

1 Flares Twitter 0 Facebook 0 Google+ 1 LinkedIn 0 Buffer 0 Email -- StumbleUpon 0 Pin It Share 0 Filament.io 1 Flares ×

Last week, Kenshoo released version 2.0 of their social media software platform Kenshoo Social 2.0.

Built on the Kenshoo Universal Platform the social marketing suite contains campaign management and social optimisation tools and a new feature using Facebook Exchange (FBX).

Facebook exchange was launched in September 2012 allowing advertisers to use real-time bidding to buy social network ads so this alone makes Kenshoo 2.0 a Social Media Management tool to be reckoned with.

Social Management Tools

You just have to know how to separate the good impressions from the bad. With rich targeting options and unique ad formats, social networks deliver highly valuable inventory to reach lucrative audiences and convert them to customers – KenshooSocial blog

The new suite contains

  • Campaign Management Tools
  • An ad-creation wizard for Facebook campaigns.
  • Split testing capability/Ad permutations
  • Customisable dashboards
  • Landing Page Tab support
  • Facebook Exchange Management.

Kenshoo Social also enables you to:

  • Create, plan and launch sophisticated campaigns in minutes
  • Select from the latest social media types
  • Effectively plan campaigns to reach your target audience
  • Select all Facebook categories, interests and demographics
  • Apply and re-use custom structures
  • Monitor and revert all changes
  • Customise views
  • Schedule Future campaign updates, use dayparting and pausing for underperforming ads
  • Automate bid rules, review approve and auto-accept bid change recommendations
  • Manage large sophisticated campaigns
  • Integrate with back end systems and track multiple channels

There is also global coverage, mobile and tablet support, use of Facebook Specific Algorithms and measurement for a whole load of KPIs.

If that wasn’t enough, the reporting covers, media channels, placements, path to conversion, geo targets and allows you to see the impact of paid media interaction to determine ROI and help you drive further engagement.

For a full list of features and benefits – visit Kenshoo Social

or read the #driveresults press release.

AUTHORED BY:
h

Jackie Hole is an Award Winning Search Marketing consultant specialising in Paid Search, Conversion Improvement and Organic Search / SEO for the USA, Canada and European markets. Starting out in Multimedia & Interface Design, Jackie has over 15 years experience in online marketing and was recently awarded European Search Personality of the Year. Jackie is Company Director of 22M
1 Flares Twitter 0 Facebook 0 Google+ 1 LinkedIn 0 Buffer 0 Email -- StumbleUpon 0 Pin It Share 0 Filament.io 1 Flares ×

Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!