Last week, Kenshoo released version 2.0 of their social media software platform Kenshoo Social 2.0.
Built on the Kenshoo Universal Platform the social marketing suite contains campaign management and social optimisation tools and a new feature using Facebook Exchange (FBX).
Facebook exchange was launched in September 2012 allowing advertisers to use real-time bidding to buy social network ads so this alone makes Kenshoo 2.0 a Social Media Management tool to be reckoned with.
You just have to know how to separate the good impressions from the bad. With rich targeting options and unique ad formats, social networks deliver highly valuable inventory to reach lucrative audiences and convert them to customers – KenshooSocial blog
The new suite contains
Kenshoo Social also enables you to:
There is also global coverage, mobile and tablet support, use of Facebook Specific Algorithms and measurement for a whole load of KPIs.
If that wasn’t enough, the reporting covers, media channels, placements, path to conversion, geo targets and allows you to see the impact of paid media interaction to determine ROI and help you drive further engagement.
For a full list of features and benefits – visit Kenshoo Social
or read the #driveresults press release.