X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

Larry Page taking control: reorganizes Google management and bonus system

Estimated reading time: 1 minute, 24 seconds

It’s not even taken Larry Page one week in his new role as CEO to make big changes to how Google works. We already heard of the departure of executive Jonathan Rosenberg earlier this week, but now news has come out that Page has a major reorganization of his management team on Thursday.

Page put executives in charge of individual business units at Google, reporting straight to Page himself. Several executives have made a promotion, including Andy Rubin (became senior vice president of mobile) and Vic Gundotra (became senior vice president of social).

Other promotions were:

* Sundar Pichai became senior vice president of Chrome;
* Salar Kamangar became senior vice president of YouTube and video;
* Alan Eustace became senior vice president of search;
* and Susan Wojcicki, became senior vice president of ads

Page his goal is to reorganize the company in such a way that there will be a lot less bureaucracy and politicking and that innovation will go a lot faster than it does now.

Another thing that Page has done is tie the bonusses that employees get to success of Google. More success means more bonus. The emphasis in that lies on Google making it in the social part of search.

Business Insider got hold of a screenshot of the FAQ which Google employees got about the new bonus system at Google:

Image source:  http://www.businessinsider.com/heres-the-memo-telling-all-google-employees-their-2011-pay-depends-on-google-sucking-less-at-social-2011-4

 

It is clear that Page is not losing any time on his changes. It almost seems as if the memory of Eric Schmidt as CEO has to be erased as quickly as possible. Also does anybody else feel that Page’s approach is similar to Steve Job’s approach at Apple?

Know about what is changing in marketing!

Keep up with the latest digital marketing developments, views and how-tos through State of Digital’s digest newsletters. Be the first to hear about events, white papers, e-books, webinars, training and more!


AUTHORED BY:
h

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.