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Daily Updates

Live blogging schedule SES London 2011 State of Search – #sesuk

22 February 2011 BY

As you may notice we are a mediapartner for SES London 2011. This means that if you are not here you get the opportunity to learn all about the conference from our bloggers.

We have 5 different bloggers running around, plus some bloggers who are speakers at the conference. So if you are in London, come say hi. If you’re not, keep an eye on the State of Search website and follow our Twitter account to get notified for the latest updates.

We are also going to be trying some live interviewing, so stay in touch!

These are the sessions we plan on covering:


Keynote by Jeff Hayzlett
Key Points in Launching a Global Website
A powerful new choice in Search
Information retrieval on the Web
Meaningful SEO Metrics: Going Beyond the Numbers
Deep dive into analytics
PPC or SEO? The Ultimate Search Marketing Battle


Successful Information Architecture
Update on Real Time Search
Why does Search get all the credit?
Monetising Social Commerce: Brand Loyals, Brand Mavens and Today’s Social Targeting Revolution
Content Marketing Optimisation
PPC Beyond Search: New Ad Formats, Display & Social
Developing Great Content
SEO and EXCEL for Big Websites


Duplicate Content & Multiple Site Issues
Getting Mobilized: Mobile Marketing Strategies
Digital Asset Optimisation
Conversion Clinic


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.