Clicky

X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

London Underground Turns 150, Google Doodles It

9 January 2013 BY

5 Flares Twitter 0 Facebook 0 Google+ 5 LinkedIn 0 Buffer 0 Email -- StumbleUpon 0 Pin It Share 0 Filament.io 5 Flares ×

Many people will as we speak or this morning have been getting on the London Underground again. On their way to work, from work even, or on their way to friends. It seems like the London Underground has been there forever. And that makes sense: today the London celebrates its 150th birthday. And Google decided to honour the underground.

Most people getting on the underground won’t need a map for that, others do. And the map for the London Underground is famous, it has even been used in art. Google now creates another small piece of art: a London Underground Map, mapping the Google logo in their Google Doodle on Google.co.uk.

Google-London-Underground-Doodle-searchbar-2
Clicking on the logo will get you to the search results page for a search on “London Underground”, which off course has the Knowledge Graph information on the right side again.

The London Underground is probably one of the most important things in London. It provides jobs (around 19,000!), it transports 1,107 million passengers a year and has 270 stations. From the first trip (between Paddington and Farringdon) it started of with in 1863 until the 1.171 billion journeys in 2012 there is a big difference, but it shows the importance of the underground for the city of London.

It therefore makes a lot of sense for Google to produce this logo on the Google.co.uk domain. And this is just one of the many festivities around the Underground’s birthday. They for example also created special stamps in honor of the celebrations. Did you spot any other festivities around this?

Google in the past has always looked at events like this and has also focussed on public transportation before like Michel points out in his (Dutch) post on his personal site. They for example looked at the Lisbon tramlines and Uganda railways. Google has also got the Underground embedded in their Google Maps functionality so you can plan your trip using Google Maps.

What always strikes me is that Bing is not doing anything on this. It would have been so easy for them to put an image of the Underground there. Instead they chose to show an orange fish…

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
5 Flares Twitter 0 Facebook 0 Google+ 5 LinkedIn 0 Buffer 0 Email -- StumbleUpon 0 Pin It Share 0 Filament.io 5 Flares ×

Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!