We already had Google Webmaster Central and Bing Webmaster Tools to manage our sites when it comes to these different search engine. With the growing market share of Yandex in the East of Europe it can also be interesting to look in that direction. But not everyone’s Russian will be as good. Luckily Yandex now launched an English-language Webmaster Tools for Yandex.
The service can be reached at http://webmaster.yandex.com/. The Yandex Webmaster service will provide you with information about your site in relation to Yandex.
The Yandex Webmaster tool is very similar to the ones from Bing and Google. Once you sign up (you need to be registered with Yandex), you need to put a piece of code into your site and the you are good to go.
It is interesting to see how Yandex looks at your site. Sometimes they see things the same as Bing and / or Google do, but sometimes they see things differently, also because SEO for Yandex might be different, even though some people might think differently. But for example Yandex counts a lot less links to State of Search than Google does.
You can in the webmastertools easily check which pages of your sites are indexed by Yandex:
Another nice feature is the site structure. Here Yandex tells you how they see your website. Which might not be how you feel the structure is:
It is a nice start for webmasters to explore the possibilities of the Russian search engine, because they might just become important in the future…