In less than two weeks the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks there was the contest to win tickets.
Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.
Today we listen to Marcus Tober, CTO of SearchMetrics.
I think that users evolve with Search engines. They search more different and they expect blended results instead of just text. Also the integration of Social features will change search engine results.
Absolutely. I don’t think that in every topic a friend related result could satisfy my search but this is what Google has to analyze. What are the CTR on personal results etc. With some iterations they will improve that.
There is Yandex in Russia, but that’s it.
The correlation between Social and SEO. How to measure and why there can’t be SEO without Social for some topics.
I love the audience, the great network of experts and the show. I attend the SES since 2006 (San Jose) and I always come back.
I never miss the keynote. This time Avinash Kaushik (Business Optimisation in a Digital Age) is the one and this what I highly recommend.
Is there a correlation between Social and SEO?