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Marcus Tober: “Users evolve with the Search Engines”

In less than two weeks the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks there was the contest to win tickets.

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today we listen to Marcus Tober, CTO of SearchMetrics.

A bit on the market in general

How much do you think has “Search” changed in the past year and how much will it change in the coming year?

I think that users evolve with Search engines. They search more different and they expect blended results instead of just text. Also the integration of Social features will change search engine results.

Do you already feel the impact of “Search Plus Your World” as a searcher?

Absolutely. I don’t think that in every topic a friend related result could satisfy my search but this is what Google has to analyze. What are the CTR on personal results etc. With some iterations they will improve that.

Looking at Europe, what do you feel other search engines should do to get closer to Google?

There is Yandex in Russia, but that’s it.

A bit on SES

What will your session and your talk in specific be covering?

The correlation between Social and SEO. How to measure and why there can’t be SEO without Social for some topics.

What makes SES a conference you want to speak at?

I love the audience, the great network of experts and the show. I attend the SES since 2006 (San Jose) and I always come back.

Is there a session, apart from your own, you would urge people to go and see? And why?

I never miss the keynote. This time Avinash Kaushik (Business Optimisation in a Digital Age) is the one and this what I highly recommend.

What should people ask you when they see you at SES?

Is there a correlation between Social and SEO?

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.