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Official: Marissa Mayer Named as New Yahoo CEO

It is coming as a shock on Twitter, Facebook and Google+ at the moment and when Barry Schwartz just tweeted it I first thought it was a joke but The New York Times just announced that Marissa Mayer is supposedly the new CEO of Yahoo. This is a stunning move from one of Google’s top names and oldest employees and food for a lot of discussion as well.

Ms Mayer will be appointed as the president and chief executive of Yahoo, making her one of the most powerful women in Silicon Valley. Mayer moved from search to local in 2010 and has been very active in that area since, with the launch of Google+ Local recently as her high point.

Mayer has been very ‘quiet’ over the past few weeks, not tweeting or updating her Google Profile for two weeks. We now know why.

The move is a very surprising move from Mayers side with Yahoo not being in the best position possible at the moment and will feed rumors about the future of Yahoo as well. Apparently she resigned today and will be starting tomorrow.

We are awaiting more news and confirmation on this and will update this post if we have more information.

Updates:

– The resignation to Google apparently went through telephone today, which suggests a quick move and not a long planned route to her appointment.

– It’s now official, Yahoo just send out a press release

From the press release a quote from Mayer:

“I am honored and delighted to lead Yahoo!, one of the internet’s premier destinations for more than 700 million users. I look forward to working with the Company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.”

Mayer just confirmed it herself on Twitter as well:

Google’s Larry Page apparently has responded saying:

“Marissa has been a tireless champion of our users…. We will miss her talents at Google.”

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.