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Matt Cutts confirms: social signals do matter, also looking at author reputation

22 December 2010 BY

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A few weeks ago Danny Sullivan wrote a very interesting article on Searchengineland in which he discussed the use of social signals in the rankings of both Google and Bing. He had approached representatives of both search engines who both said they were using Twitter and Facebook links as a ranking signal.

In his webmaster help videos Matt Cutts last week confirmed this. And not only that, he added some more information to it. He said that they are also “trying to figure out a little bit about the reputation of an author” on Twitter or Facebook, something he said they didn’t do in May this year. They changed that since May. See the video here:

They are studying how they can use these signals even wider. In the video he also takes a sneaky stab at Facebook. He explicitly explains that when Google cannot crawl a page they cannot assign Pagerank. “If for some reason a page is forbidden for us to crawl or we are not able to obtain it somehow than we wouldn’t be able to use that within our rankings”. Facebook data therefore is probably less important than the Twitter data.

They are using it relatively lightly Cutts said. And he cautions people not to go crazy on getting number of followers. The quality of followers therefore also count.

AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.

6 Responses to “Matt Cutts confirms: social signals do matter, also looking at author reputation”

  1. Tim Aldiss says:

    Amazingly they have indexed 1.15 billion pages on Facebook.com! (http://www.google.co.uk/search?sourceid=chrome&ie=UTF-8&q=site:www.facebook.com) …it makes you wonder how many more there are!

  2. [...] This post was mentioned on Twitter by Bas van den Beld and others. Bas van den Beld said: StateofSearch: Matt Cutts confirms: social signals do matter, also looking at author reputation http://bit.ly/i3lRwX [...]

  3. Well I think those are good metrics to measure. It is important also that the reputation of an author, and the quality of followers that author has be a factor in rankings. I have always been a firm believer in quality not quantity.

  4. [...] are all familiar with the Google Webmaster Videos Matt Cutts is making. We actually talked about one of them yesterday. And today we see another one. And this is kind of a special one, one with a twist. And one with an [...]

  5. [...] Matt Cutts confirms: social signals do matter, also looking at author reputation [...]

  6. [...] 参考:Matt Cutts of Google confirms the introduction of Author RankMatt Cutts confirms: social signals do matter, also looking at author reputation [...]

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