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Matt Cutts Explains “Google Trust”

Google uses many signals in ranking. Sometimes the rankingfactor “trust” is mentioned. But what is meant by that? Matt Cutts decided to explain. There is no ‘trustrank’, but they are looking at how believable the reputation of a page is. Google uses a lot of different words for that.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.