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Matt Cutts Explains “Google Trust”

7 December 2011 BY

Estimated reading time: 0 minutes, 14 seconds

Google uses many signals in ranking. Sometimes the rankingfactor “trust” is mentioned. But what is meant by that? Matt Cutts decided to explain. There is no ‘trustrank’, but they are looking at how believable the reputation of a page is. Google uses a lot of different words for that.

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.