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Matt Cutts on How Google Considers Site-Wide Backlinks

16 November 2012 BY

Estimated reading time: 0 minutes, 24 seconds

With Google’s Panda and Penguin updates fresh in mind a lot of people are focussed at knowing how Google thinks about links, so if Matt Cutts starts talking about site-wide backlinks, we will listen. In this webmaster video Cutts answers the question “How does Google consider site-wide backlinks? Are sitewide backlinks considered good or bad by Google? Or do they just count as 1 link from the whole domain?”


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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
  • http://twitter.com/FilipeGouveia Filipe Gouveia Costa

    Interesting fact that they only count sitewides as one link, but I wonder how they decide which link to count? Is it always the homepage? The one with more page authority?

  • http://www.adamtudor.com/ tudoradam

    But they don’t always count them as one link, I’m sure. I’d much rather err on the side of caution & remove or nofollow those sitewide ‘functional’ links as much as possible to absolutely minimise the possibility of any of them having a negative impact on a site’s search profile.

  • Claude

    with relevant links becoming more and more important we are constantly reaching out to blog owners to do a guest post on relevant site to our niche. This information brings up a point, if that site has sitewide link’s Google may not even count the link placed in our article. it could be a complete waste of time.

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