Matt Cutts on How Google Considers Site-Wide Backlinks

With Google’s Panda and Penguin updates fresh in mind a lot of people are focussed at knowing how Google thinks about links, so if Matt Cutts starts talking about site-wide backlinks, we will listen. In this webmaster video Cutts answers the question “How does Google consider site-wide backlinks? Are sitewide backlinks considered good or bad by Google? Or do they just count as 1 link from the whole domain?”

[youtube=http://www.youtube.com/watch?v=mTjN9x-by-I&w=600&h=340]

Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

  • Interesting fact that they only count sitewides as one link, but I wonder how they decide which link to count? Is it always the homepage? The one with more page authority?

  • But they don’t always count them as one link, I’m sure. I’d much rather err on the side of caution & remove or nofollow those sitewide ‘functional’ links as much as possible to absolutely minimise the possibility of any of them having a negative impact on a site’s search profile.

  • Claude

    with relevant links becoming more and more important we are constantly reaching out to blog owners to do a guest post on relevant site to our niche. This information brings up a point, if that site has sitewide link’s Google may not even count the link placed in our article. it could be a complete waste of time.

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