Matt Cutts answers questions on the GoogleWebmasterHelp channel. In this question he answers a question about what to do with your strategy in 2011. He names the obvious ones: speed, control of the CMS, internal linking and internal education. But he ends with a big one: social media marketing. He doesn’t say Social Media is part of the algorithm though, just that it influences readers and possible bloggers.

Keep up with the latest digital marketing developments, views and how-tos through State of Digital’s digest newsletters. Be the first to hear about events, white papers, e-books, webinars, training and more!
You will receive the free e-book "Content Marketing Essentials" as a thank you!