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Matt Cutts (who is writing a novel!): “The Vince update was not about brands. Believe me or not.”

2 November 2010 BY

Remember the Vince Update? It really shook up the SEO world. Did Google favor brands there or not? The SEO world thought they did, Google denied. With that in mind the people at SEOBook made this video:

When SEOBook’s Aaron Wall tweeted to Matt Cutts about this Cutts responded as we know him: its not about brands:

In the meanwhile Cutts apparently is writing a novel. In his “30 day challenge” he decided it was time to write a book. We’ll all see and wait what it is going to be about… Want to make a guess?


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.