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Matt Cutts (who is writing a novel!): “The Vince update was not about brands. Believe me or not.”

2 November 2010 BY

Remember the Vince Update? It really shook up the SEO world. Did Google favor brands there or not? The SEO world thought they did, Google denied. With that in mind the people at SEOBook made this video:

When SEOBook’s Aaron Wall tweeted to Matt Cutts about this Cutts responded as we know him: its not about brands:

In the meanwhile Cutts apparently is writing a novel. In his “30 day challenge” he decided it was time to write a book. We’ll all see and wait what it is going to be about… Want to make a guess?


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.

Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page:

Or Tweet: Found the secret 12th one!