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Matt Cutts: Linkbuilding is not dead – You&A 2014 #SMX

20 June 2014 BY

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Every year at SMX Advanced Matt Cutts, head of webspam at Google and probably the most ‘famous’ person in SEO, sits down for a talk with Searchengineland’s Danny Sullivan about everything that is going on in webspam. This usually is a moment in which Matt makes some announcements and opens up a little about some topics. Last year for example Matt talked about Example URLs, the NSA, mobile and Panda.

This time around Matt Cutts directly attacked people with Hummingbirds. Which seems strange and it was. But if you look at the video below around minute thirteen you will understand…



You can watch the entire talk between Danny and Matt below, and Rae Hoffman did a great write up about the talk here and Matt McGee live blogged it here, but first some highlights.

Some announcements Matt made:

  • The Payday Loan update (Payday Loan 2.0) was a 2 part update. One part was launched in May, the second one was coming very soon. On June 12 Matt tweeted that it was actually going on.
  • Google has added the option for a reviewer to add a note on every reconsideration request.
  • GWT added a “fetch and render as Googlebot” feature.
  • Google made improvements in GWT as far as site move documentation

Some quotes from Matt:

Cutts didn’t ‘know’ if there had been another Penguin Update and an engineer came up to him to say it was “probably time for a Penguin refresh”.

Google+ is not dead, data is not used in rankings, but searching while logged in definitely will make you see effect.

Listen to and watch the entire talk:

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.

2 Responses to “Matt Cutts: Linkbuilding is not dead – You&A 2014 #SMX”

  1. Ryan Bozeman says:

    I don’t think linkbuilding will ever truly “die.” It’s an excellent way to measure relevance of content.

  2. Jeremy Scholz says:

    Link building is far more pertinant to ranking on Google than on Bing. Here’s an interesting article about Bing’s algorithm updates over the years:

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