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Mike Grehan talks you through the SES London programme (part 2)

14 February 2011 BY

Estimated reading time: 1 minute, 12 seconds

SES London 2011 is approaching rapidly and if you have a ticket or planning to get one you might be wondering: what sessions should I go to, what is interesting?

The obvious answer to that is: everything is and pick what fits you most. But you won’t get much further with that kind of information. So I asked the person who can tell us best what is in the program to highlight and pinpoint some sessions for you: the one who set up the program, Mike Grehan.

I talked to Mike when he was visiting a conference in San Diego and we originally tried to get this as a video, but unfortunately in the end the footage wasn’t good enough to use as video material, so we’ve turned it into a podcast. You can listen to Mike about SES London in general and the sessions on day 1 here, today you can hear him explain things about day 2 and 3!

For Day 2 Mike talks about the party where the famous black hat / white hat session takes place. You will learn more black hat stuff in the bar than on stage. Site architecture also plays a big role on day two. How to handle all the user generated content. He further mentions the “Marketing to the European Union” session and much more. Day 3 of SES London is much more focussed on Social. Mike explains why.

Listen to the talk here (or download via right click)

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.