Last week I had the great opportunity to speak at SMX Munich with a presentation called “The Mobile Search Universe“, giving an overview of the different alternatives to create a Mobile presence and how to optimize it to improve its visibility.
One of the most important aspects that I covered during the presentation -and that I want to share in this post specifically, due to its importance- is the Mobile Web vs. Mobile App decision that many businesses are making at the moment.
Besides the specific characteristics, requirements and restrictions that your business, audience and industry have with Mobile Webs and Apps that you need to first identify to understand your initial Mobile situation status and potential, such as the following that I explained in the presentation:
There are diverse pros and cons related to the Mobile Web and Apps platforms characteristics, that also need to be considered to make the best decision:
The previous Mobile Web and App characteristics along with your specific business requirements and restrictions towards Mobile will give you the criteria to guide your choice and although there’s no “silver bullet solution” the following are the more “general” situations when it’s generally better to choose Mobile Webs or Mobile Apps:
Because of the previous Mobile Web characteristics, a Mobile Web is a most common option when you’re starting with Mobile. It’s also more suitable and relevant to choose in the following situations:
Because of the previous Mobile Apps characteristics, a Mobile App is a common option when you’re expanding your already successful Mobile website. It’s also more suitable and relevant to choose in the following situations:
Once you select the best Mobile presence alternative for you, it’s fundamental to optimize it to achieve your goals. Take a look at my SMX Munich presentation where I shared good practices, tips and tools to optimize both, Mobile Webs and Mobile Apps for Mobile Search:
If you still have any doubts about the best choice for your Mobile presence, let me know in the comments!
3 days ago