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New Options To Monetize Embedded Google Maps

30 August 2012 BY

If you use the Google Maps API on your website you can easily connect Google AdSense via the Maps Ad Unit so you can monetize your map. The Maps Ad Unit was introduced within the Maps Javascript API V3 four years ago. Google now added two new extensions to the Maps Ad Unit which means more choices to monetize your map.

The fist addition is the possibility to use a link unit instead of direct ads. As you might know a link unit consists of links / topics related to the content of the page. After clicking a link Google will show a separate page with relevant ads. Note that as a publisher you will get paid for clicks on the ads on the separate page, you will not get money for clicks on the topics itself.

As Google mentions this could be a very nice addition to your map if you have limited space available but still want to monetize the map. By the way, the link units and the layout of the landing page where refreshed last year October by Google. With the refresh Google also decided to show a maximum of four topics in horizontal units and three topics in vertical units.

The second addition is that you can now customize the design of the Maps Ad Unit. So you can now set different colors for the background, border, link, text and the URL like you can do with ´regular´ ads within Google AdSense. This way you can match the design of the ads to the design of your own website.

There is a demo where you can test-drive the new features, the demo can be found here. “While the demo illustrates only a subset of the supported formats with a limited number of predefined styles and on-map positioning, you have much more creative freedom over your own ad unit.” Explains Google. If you are looking for more information about monetizing Google Maps see the developer documentation and the Maps API reference.

Of course you will need an Google AdSense account for this to work :-).

AUTHORED BY:
h

Michel Wester is the owner of the Dutch website WebSonic.nl, started in 2004. WebSonic mainly focuses on news about Google, Twitter, and Facebook. Next to the news the site has a lot of tips for PC users and starting web developers.
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