Google is testing a new format for ads, one in which it will become much more easy for advertisers to get people to subscribe to their e-mail lists. Tests show that Google might be putting a “Subscribe to newsletter” option in the paid results.
The tests have been around for a few weeks now and according to several blogs it is being tested by some US email marketing firms like VerticalResponse, Constant Contact and AWeber.
The search result below shows what happens. You get a subscription box which allows people to subscribe to your newsletter directly. Very handy and probably very wanted, since e-mail still is one of the most popular activities on the web. The best of both worlds (integration!) come together here.
On the screenshot also notice the “privacy” link after the subscribe button. Click it and you will get the message: “When you submit this form, your email address will be sent to the advertiser”. Google knows it has to be careful in this area.
TechCrunch talked to a Google spokesperson about this who stated:
“We’re currently running a small experiment of a new ad format that helps users sign up more easily for email subscriptions or other free newsletters. This new ad format contains a box within the ad that displays a user’s Google email address (if logged in). If a user chooses to click ‘Subscribe to newsletter’ then the email address is sent to the advertiser directly, which is clearly disclosed within the ad itself.”