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A New Way of Linking Announced by Google

Estimated reading time: 1 minute, 16 seconds

Please note the date of the article when reading…

Links have been part of a big discussion forever in SEO. Originally most discussion was about linkbuilding, now the discussion is more about taking links down. Tactics like guest posting are becoming targets for Google and that gives new responses within the search industry. With sites like e-consultancy now going to ‘no-follow’ on guest posts it shows the industry is somewhat panicking.

But now Google is coming to the rescue so it seems. It announces a new ‘SEO friendly way of linking’:  rel=”counts-twice”.


The fact that Google is doing rel=”counts-twice” (we started with it right away as you can see) was discovered by LinkRisk who wrote about it first. They explain the new format like this:

Twice the juice per link

That PR3 off topic blog comment – Thats the equivalent of a PR6 now!
You can’t buy those links! Well now you can! with rel=”counts-twice”


The rel=”counts-twice” tag is going to change the way the SEO industry builds links.


Earn a BBC link – yeah thats good – Earn a Guardian link with rel=”counts-twice” and you are shooting for the stars! The SEO benefit of that link is off the scale!


It might seem like a bold and strange move, but it was actually confirmed by Matt Cutts just a bit earlier:


So what’s next?

This change is huge. What will be next? Who knows, the way Google is going it could be in any direction.

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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
  • munaazanjum

    Is this an April fools’ prank, or any truth in it?

    • ajaykumarmeher

      Seems like an April fool prank

  • Olafur Kr. Olafsson

    April fools?

  • http://www.avainfotechseo.com/ Ashish Ahuja

    lol to find an April Fool’s joke on 6th April. Come on now atleast now mark it as a prank. I guessed it after reading halfway through and then going to see the date it was posted.

  • http://www.searchstrings.ca SEO Company

    woaaahhh is it true 😐
    SEO Company