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No More Subscriber Stats, Robots.txt and Site Performance in Webmaster Tools

Ever since Larry Page re-took possession of the CEO position at Google we have seen more products and features being killed than developed at Google.

Under the name of “Spring Cleaning” Google announced another few features to be dismissed, this time in the Google Webmaster Tools. In the next two weeks we will be saying goodbye to features like Subscriber Stats, Robots.txt and Site Performance.

The features are mostly features which are not very much used by experienced SEOs. Setting up a robots.txt is basic 101 for most SEOs and they won’t need Google’s help for that. So taking that down makes sense.

The feedburner stats can be found in different places, most likely place being feedburner itself, which also makes sense, even though it would be more in place within Google Analytics maybe.

The Site Performance feature however IS being used a lot more by others. It is located in the labs-section (which shows its not a main feature) and shows performance statistics of your site. When there are errors this is a place where people look more often.

Still, the ‘spring cleaning’ of WMT doesn’t seem to be that thorough.

It would be interesting to know which feature you would drop and which you would most definitely keep. So tell us that in the comments!



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.