With the huge popularity of sites like YouTube and Vimeo, and now Vine and Instagram, video is becoming one of the lead players for any online marketing content strategy. With the mass adoption of second screen usage, users are demanding content that is easy and quick to digest – a format that many brands are still enable to grasp. As a marketer, how do you convince your clients that the adoption of a video content policy (i.e. the creation of, the optimisation of, the promotion of and the long term investment in) is one that they need to consider?
Uberflip’s latest video provides some great facts and figures about the growth of social video in particular, and how these matter to marketers. Key takeaways include:
40 Billion videos are streamed in the U.S. every single month
87% of marketers use video for content marketing campaigns.
Video ad spending in the US is projected to grow to $6.3 billion by 2015.
Vine was downloaded 13 million times during its first week in the Apple App store.
Not convinced? Take a look at the infographic below from the team at Wyzowl who confirm just what kind of reach video has these days. 3 Billion videos are viewed everyday on YouTube (admittedly it’s the world’s second largest search engine but still, impressive numbers) and that the average internet users views around 23 hours of online video content per month.
3 days ago