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Want to free trapped value? Meet the strategy that Geoffrey Moore says will make ‘everyone flock to you’
13th December 2023
The road to success is lined with the headstones of businesses that couldn’t adapt to the next stage of the technology adoption life cycle. When a new form of tech debuts, there are always early adopters keen to get on board ahead of the crowd, even if that means taking a risk. But it’s a mistake to assume that said crowd will then follow in the early adopters’ footsteps automatically. As anyone who’s tried to take a start-up from prototype to buy-out knows, there’s actually a vast chasm between early adopters and the early majority. And it doesn’t end there...