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Content Success

Case Study in SaaS Marketing: How Help Scout creates content that works

As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content...
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emotional baby

The Importance of Emotion in Content Marketing

Using emotion in your content is a key part of achieving success with content marketing. Paul Hunter explains why...
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Indicators Affect Attention

How to Use Storytelling to Spark Audience Attention

In our guest blog Jordie van Rijn goes into great detail about making sure you craft great content, to...
See all Guides
donald-trump-speaking

What Makes Content Shareable? A Donald Trump Analysis

Jack Telford reviews the top 50 most shared stories about Donald Trump, analysing the common features which could have...
See all Research Marketing
State-of-Digital-Content-Marketing-essentials-front

Get your free copy of our e-book on Content Marketing Essentials now!

A free e-book with all the Content Marketing Essentials you need for success! Content Marketing is part of a...
See all Whitepapers
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Majestic learnings

Learning from Majestic – a talk with Dixon Jones and Mel Carson – part 1

2 months ago

In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of...

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Cortana

Will Digital Assistants Replace Search?

2 months ago

Last week the latest digital assistant,Viv, was demonstrated to the public. Viv was created by the same team that...

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