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Panda 2.5 “Hits” the US: YouTube ‘Wins’

Google’s Panda Update has been going around the world this summer and now it has returned home. The latest version of the feared update has ‘hit’ the US last week, confirmed by Google. This time YouTube again seems to be the big ‘winner’ when it comes to SEO visibility. Google’s video site saw a 10% increase in visibility.

The losers list which was released by Searchmetrics however shows the more interesting names. News wire-sites like Business Wire and PR Newswire seem to have been hit fiercely as were well known sites like The Next Web and Technorati.

Searchmetrics has looked at the visibility of several search terms, so not all of them, which makes we cannot say that the sites who actually ‘lost’ have lost everywhere. They could very well be winning somewhere else.

The winners and losers

Winners:

Domain SEO Visibility SEO Visibility Win Win in %
25.09.2011 02.10.2011
5.258.325
5.787.520 529.195 10%
738.030
924.621 186.591 25%
586.955
711.785 124.830 21%
1.218.625
1.320.032 101.407 8%
324.608
417.576 92.968 29%
248.953
329.781 80.828 32%
783.956
861.373 77.417 10%
572.825
643.087 70.262 12%
692.107
761.589 69.482 10%
958.356
1.027.422 69.066 7%
767.931
835.620 67.689 9%
564.718
631.089 66.371 12%
198.156
262.246 64.090 32%
646.698
708.610 61.912 10%

Losers:

Domain SEO Visibility SEO Visibility Lost Lost in %
25.09.2011 02.10.2011
447.586
100.513 -347.073 -78%
552.925
213.059 -339.866 -61%
162.759
11.379 -151.380 -93%
197.936
48.346 -149.590 -76%
173.596
54.262 -119.334 -69%
130.870
22.637 -108.233 -83%
124.618
19.202 -105.416 -85%
155.522
65.490 -90.032 -58%
123.707
42.661 -81.046 -66%
98.848
24.146 -74.702 -76%
89.854
15.441 -74.413 -83%
148.875
75.429 -73.446 -49%
101.178
33.595 -67.583 -67%
111.587
49.174 -62.413 -56%
80.166
25.460 -54.706 -68%
163.390
113.390 -50.000 -31%
72.306
25.129 -47.177 -65%
61.558
18.747 -42.811 -70%
87.048
45.118 -41.930 -48%
55.642
15.190 -40.452 -73%
62.227
26.278 -35.949 -58%

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AUTHORED BY:
h

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.