As we all know Penguin 2.0 rolled out last week and it seems to be a remarkably underwhelming update for one with so much hype. Searchmetrics has a great roundup of the winners and losers with the main losers being:
|Domain||Cluster||SEO Visibility Current||Diff||in %|
The common denominators seem to be thin sites, sites with thin links and sites with predominantly untrusted links.
Penguin 2.0 was possibly the most “pre-launch hyped” update that sparked a great deal of debate about what types of techniques would be hit. Most of them don’t seem to be affected but it may still be early days.
A lot of the Penguin 2.0 predictions seem to be way off:
I feel it is but I also feel it’s probably a tech upgrade that possibly allows Google to widen its net for future penguin updates. First signs show that the Penguin 2 suite seems a bit of a damp squib but I feel more is to come.
What are the biggest areas of link building you feel should have been addressed in Penguin 2.0?