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Was the Penguin 2.0 the Biggest Storm in a Teacup in SEO circles yet?

27 May 2013 BY

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As we all know Penguin 2.0 rolled out last week and it seems to be a remarkably underwhelming update for one with so much hype. Searchmetrics has a great roundup of the winners and losers with the main losers being:

Domain Cluster SEO Visibility Current Diff in % games 8781 -12610

-58,95 business 11783 -15678

-57,09 games 7965 -8719

-52,26 business 4000 -2430

-37,79 blog/community 13783 -8059

-36,90 games 30248 -17616

-36,80 blog/community 53685 -28446

-34,63 business /edu 28496 -14575

-33,84 business 32019 -16361

-33,82 blog/community 40808 -20269

-33,19 blog/community 19503 -8715


The common denominators seem to be thin sites, sites with thin links and sites with predominantly untrusted links.

Penguin 2.0 was possibly the most “pre-launch hyped” update that sparked a great deal of debate about what types of techniques would be hit. Most of them don’t seem to be affected but it may still be early days.

A lot of the Penguin 2.0 predictions seem to be way off:

  1. Guest posting was predicted to be hit a great deal and that hasn’t seemed to happen. I am however betting this is coming, it’s too abused not to be imo.
  2. Anchor text hasn’t seem to be hit a great deal either although there are a few rumblings that certain sites have.
  3. Paid links were also cited in some circles and there are too many examples of sites with blatantly paid for links ranking well post Penguin 2.0 for this to have been dealt with.

So was Penguin 2.0 the biggest storm in the SEO teacup to date?

I feel it is but I also feel it’s probably a tech upgrade that possibly allows Google to widen its net for future penguin updates. First signs show that the Penguin 2 suite seems a bit of a damp squib but I feel more is to come.

What are the biggest areas of link building you feel should have been addressed in Penguin 2.0?


Louis Venter is the founding director and CEO of MediaVision, a Search Engine Marketing (SEM) company specialising in all areas of search. His particular interests are organic search marketing, paid search marketing, conversion strategy and online PR.
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