This session had three quick fire talks on what were the key methods of getting noticed through social media, mobile and local search and SEO.
The three speakers were:
The session was aimed at SEO’s and webmasters and anyone who wanted to hear more about search marketing across the different areas of Performance Marketing.
Social media is harder to game than SEO. If you do try and game the system, through buying fake Likes and fake Followers, then you will end up with a ‘fake network typography’ that is very easy to discover. Chasing connection counts is a fallacy – even freely available plugins can display social connections fairly easily.
For instance, you cannot falsify:
So don’t bother! You can’t buy this stuff with the granularity that you need to make it effective.
Despergar.com are one of Expedia’s leading global affiliates – they also have 1.1m likes. How do they do this? They deploy tricks of the mind:
It’s not just Kittens though – here are some more pointers:
Niels pointed out that in local search, Google Places was most likely going to outrank your site. Thus, it is vitally important to have your Google Places profile optimised. The key points were:
This talk had some similarities to the earlier ‘You are the Weakest Link Goodbye‘, particularly through emphasising the need to grow brands in SEO.
2012/2013 will be a tougher time for affiliates in SEO. Panda, the Page Layout algorithm (Jan 19th, Oct 9th), DMCA penalties and exact match domain devaluing will hit many affiliates. Changing unnatural back link profiles in the wake of Penguin is crucial – if you receive a warning, remove the links. While you may ‘recover’ some rankings, these are likely to be lower than previously due to the links being removed.
On page factors:
Ranking algorithm is still heavily weighted to links, but everyone needs to be more careful.
Always, always build quality over quantity.
Top Tips – Link Building 2012 when purchasing new domains:
What to do Next?