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Personal Branding in Google: A Person’s Google Results

Estimated reading time: 0 minutes, 42 seconds

It’s the ‘ego-search’ everybody does and nobody admits they do: a search for your own name. Do it and you will find which sites mention you, but mostly you will find your social media accounts. For your personal branding, whether it is for finding a job or just becoming famous in your industry, you would want that first page in Google to look good when it comes to what results show.

Did you know however that for most people this isn’t the case at all? Did you know for example that only half of people ‘own’ the first result which shows up when searching on their names? And that one in four doesn’t have positive content at all? Take a look at the infographic below and you might realize that your personal brand within Google might need some attention.


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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.

3 responses to “Personal Branding in Google: A Person’s Google Results”

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  2. There are at least 16 people in holland called “wouter blom” They are even in the same age category as i am. Lucky for me, i am the only seo consultant. But still it is not very easy to dominate all top 20 results. Google is pretty good at making sure that the other wouter blom’s also do have some of the results (Although it is not an even battle :-)

    my (private) facebook page is losing ground on the public facebook page of one of my same named person. (spot 4) and the (public) hyves account of another is also on page one.
    My brandyourself page (online for about 3 months) is stil page 3 and in need of extra links or a paid account….

    Vanity in google is a nice subject, but not a very profitable one :-(. It’s more of a hobby :-)

  3. John Ballard @TheServiceVault says:

    I would be interested in trying some of these techniques as it relates to business SEO. They obviously have some use to personal results, but I’m sure that it could raise the awareness of a business site.

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