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Pitching: what is the difference between success and failure?

You might think you are still recovering from your summer holidays, the fact is that the end of the year is approaching rapidly. In the business of SEO and Digital Marketing this means businesses start looking ahead to the next year. Creating strategies, thinking about who to work with in the next year.


For brands (clients) this means finding the right agency to work with, for agencies, this means pitching for (new) clients. In the last part of the year, these two groups get together.

But how does that work? What are considerations from brands? Is all the work agencies put into it the right work? Does it help?

These are questions we are trying to answer. To get a better insight on that process, we would love to hear your views. That’s why we’ve set up a survey (around 7 minutes long) to ask you about how you experience the process.

Start the survey here

Both brands as well as agencies are asked (different) questions around how they experience the pitching process and what is important. This will lead to interesting insights from both perspectives.

With the results we will create reports for both brands and agencies to get a better grip on the process and a better understanding of how ‘the other side’ works.

Start the survey here

What’s in it for you?

Of course we want you to benefit from this as well. But instead of giving you something to forget, we want to give you something in return that will help you for life: the insights from ‘the other side’.

As a token of our appreciation you will be one of the happy few who will receive the full results report, with an estimated value of £1,000. Where others will see the highlights, you will know what to do in the next pitch, giving you a competitive advantage you can only dream off.

Start the survey here

Share the survey:

Pitch to Perfection

Linkdex is running a free event in London on 1st October, it’s a full day conference called ‘Pitch to Perfection’ and it’s about how to not fall in to that slump of day to day delivery not living up to what we pitch. There’ll be talks on common brand/agency problems, attribution and KPIs, getting tech recommendations implemented and lots more exciting SEO elements. Sign up for your free ticket here.


Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.