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Case Studies

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twitter-role-model

Twitter Role Models to Learn From

15 April 2014

Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.

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Tesla

How challenger brand Tesla is Disrupting the Market

10 April 2014

Tesla, the Californian electric car maker, is using its position as a challenger brand to disrupt the marketplace. But is its aggressive approach to PR having an impact both...

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Loreal

Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience

4 April 2014

L'Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.

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The State of Travel – The Experts Speak: MSN Travel

17 March 2014

Martin MacDonald, John Straw, Mike McDougall, Rob Cowen and Gian Caprini share their thoughts on the travel sector and discuss topics such as cutting edge online marketing methodology and...

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what worked 7

Case Study: Can’t afford a website? Build your Brand with Social Media

11 February 2014

Sarah Bradley shares a case study from Receptional where they built a strong brand presence on social media for a shop that could not afford a website.

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How MSN Travel handles its Content Marketing

5 February 2014

Gian Caprini and Jade Conroy, from MSN Travel, explain how SEO’s and content creators can work together to inspire online content.

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Photo: Domenico Stinellis / AP

The biggest PR job in 2013? How the Catholic Church did Reputation Management

8 January 2014

Within a year the Catholic Church leaders went from hated to 'Man of the Year', did they do marketing the best way possible?

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google-disavow-tool

Best of 2013: No14 – How We Got Our Penalty Revoked Using the Disavow Tool #bestof2013stod

23 December 2013

An extensive case study on the use of the Google Disavow Tool. How does it work, and does it have effect?

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London 2012 Olympics

London 2012 – The Campaign Strategy for Changing Hearts and Minds

18 November 2013

Greg Nugent was the director of brand, marketing and culture for the London Olympics. He shares the lessons he learned what we can all use.

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Case Study: Conflict of Pinterest campaign by Caliber

25 September 2013

Conflict of Pinterest was a creative content marketing solution which won the Innovation Award at the UK Searchawards 2012. In this case study Caliber Interactive explain what they did...

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