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Case Studies

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How to Get Clients Invested, Passionate and Playing to their Strengths

18 August 2015

It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and...

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Look Within: How Upfront Link Analysis Can Drive Link Building Strategy

13 July 2015

A case study of how upfront link analysis of a client's website helped to steer its link building strategy, based on their previous link earning successes.

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Michael Korkia

Global Marketing Strategy: How Hotels.com Approaches Russia

30 June 2015

This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market...

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How OnPage.org substitutes Google tools to investigate Search signals

12 June 2015

OnPage.org is a tool that brings Search Engine Optimization to a whole new level, if fully utlized. Fili Wiese explains the use.

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Developing Personas - Audience - State of Digital

Case Study: Developing Personas: B2C in a B2B World

20 August 2014

Understanding your customers helps you to market to them in a way that suits them. Russell O'Sullivan explores the world of Personas.

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Content and SEO are Not Always the Answer

23 July 2014

SEOs often look to content as the driving force for their strategies. But sometimes content, and SEO itself, is not the answer, as this case study shows.

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Getting Yourself Heard – a Case Study from the Music Industry

30 June 2014

How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online...

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WINNER! Photo credit Ólafur Kr. Ólafsson

How To Create an Award Winning Campaign – #EUSearchAwards

28 May 2014

Jo Turnbull interviews Haukur Kristjánsson, at Nordic eMarketing who shares tips on how his team won the best PPC Campaign at the EU Search Awards 2014.

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Twitter Role Models to Learn From

15 April 2014

Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.

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How challenger brand Tesla is Disrupting the Market

10 April 2014

Tesla, the Californian electric car maker, is using its position as a challenger brand to disrupt the marketplace. But is its aggressive approach to PR having an impact both...

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