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Case Studies

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Content Success

Case Study in SaaS Marketing: How Help Scout creates content that works

12 July 2016

As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.

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Majestic learnings

Learning from Majestic – a talk with Dixon Jones and Mel Carson – part 2

13 June 2016

In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that.

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Majestic learnings

Learning from Majestic – a talk with Dixon Jones and Mel Carson – part 1

23 May 2016

In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that.

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donald-trump-speaking

What Makes Content Shareable? A Donald Trump Analysis

18 April 2016

Jack Telford reviews the top 50 most shared stories about Donald Trump, analysing the common features which could have led to their success. Find out all the details on...

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klm-facebook-messenger-

Manage your KLM booking through Facebook Messenger

31 March 2016

KLM is the first to start using Facebook Messenger to give you flight information and options to change your flight details.

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Security

How a Hacked Website Led To a Wrongful Google Penalty

18 January 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised...

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The Meaning of and How To Create Valuable Content

The Meaning of and How To “Create Valuable Content”

9 December 2015

Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? 4 crucial elements you need, to...

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How to Seek Out Content Ideas with Low SEO Competition

24 November 2015

Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to...

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gremlin

5 Sneaky Site Migration Issues that Sometimes Get Overlooked

14 October 2015

Steve Morgan gives some insight into what you need to consider for a site migration. Every site migration is unique, sometimes throwing up some unusual problems... This post explores...

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40 DeepCrawl tweaks to make a website soar in Google Search

6 October 2015

With DeepCrawl, sites can be crawled in a similar way to Search engine bots. Fili Wiese dives deep into how to use it to optimize search signals and make...

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