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Case Studies

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Developing Personas - Audience - State of Digital

Case Study: Developing Personas: B2C in a B2B World

20 August 2014

Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores the world of Personas.

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SEO content memes

Content and SEO are Not Always the Answer

23 July 2014

SEOs often look to content as the driving force for their strategies. But sometimes content, and SEO itself, is not the answer, as this case study shows.

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The Lounge Kittens

Getting Yourself Heard – a Case Study from the Music Industry

30 June 2014

How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online...

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WINNER! Photo credit Ólafur Kr. Ólafsson

How To Create an Award Winning Campaign – #EUSearchAwards

28 May 2014

Jo Turnbull interviews Haukur Kristjánsson, at Nordic eMarketing who shares tips on how his team won the best PPC Campaign at the EU Search Awards 2014.

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twitter-role-model

Twitter Role Models to Learn From

15 April 2014

Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.

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Tesla

How challenger brand Tesla is Disrupting the Market

10 April 2014

Tesla, the Californian electric car maker, is using its position as a challenger brand to disrupt the marketplace. But is its aggressive approach to PR having an impact both...

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Loreal

Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience

4 April 2014

L'Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.

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Travel 360 Banner 5

The State of Travel – The Experts Speak: MSN Travel

17 March 2014

Martin MacDonald, John Straw, Mike McDougall, Rob Cowen and Gian Caprini share their thoughts on the travel sector and discuss topics such as cutting edge online marketing methodology and...

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what worked 7

Case Study: Can’t afford a website? Build your Brand with Social Media

11 February 2014

Sarah Bradley shares a case study from Receptional where they built a strong brand presence on social media for a shop that could not afford a website.

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How MSN Travel handles its Content Marketing

5 February 2014

Gian Caprini and Jade Conroy, from MSN Travel, explain how SEO’s and content creators can work together to inspire online content.

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