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Case Studies

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Walls of houses in Obermutten plastered with Facebook profiles

Case Study: Facebook Engagement, A Little Town Called Obermutten

29 August 2013

Case study of a town in Switzerland, Obermutten, who managed to get a lot of engagement on their Facebook Page and a lot of more tourism in their town.

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5 COMMENTS
bad-spelling-streak-perhaps-you-are-hungry

Snickers Capitalises on Misspelled Searches

25 July 2013

Snickers started bidding on common misspellings in Google to reach a new audience with the message "Yu cant spel properlie wen hungrie".

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4 Incredible Content Marketing Case Studies From SmarterContent.og

9 July 2013

Clarissa Sajbl shares some of the best content she found on Smartercontent.org.

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20 COMMENTS
interflora FWE

Interflora vs Google: Risk Management for your Links and SEO

3 July 2013

Christoph Cemper covers how the Interflora penalty can help you identify risk management for your links in 2013.

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22 COMMENTS
OLYMPUS DIGITAL CAMERA

NatWest and the Pitfalls of Siloed Marketing

13 June 2013

NatWest's new marketing campaign prompting people to search for 'natyes' resulted in no organic search listings, showing a lack of marketing cohesion.

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ONE COMMENT
New brand stamp

Case Study: Rebranding from a Search Agency to a Digital Agency

13 March 2013

Recently agency MediaVision went to a rebranding. This post is a case study on why MediaVision rebranded from a search to a digital marketing agency.

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4 COMMENTS
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A “Click Here” Case Study

31 January 2013

Ranking on the term 'click here' seems useless, but a case study proves some interesting and maybe surprising sides to that.

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15 COMMENTS
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Beer, Pies & Social Media – A Social Local Case Study

21 August 2012

How many people can you reach in 48 hours with photos, videos and a will to create great content? A Social Local experiment at a local Food & Drink...

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4 COMMENTS

SEO Tools 101 – The most under-utilised tool: Your Clients

18 November 2010

I’m always jotting down useful ideas, tools, pointers, thoughts etc. etc. for SEO – everything from chats in the pub to conferences – there’s endless amounts of information out...

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