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Case Studies

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Loreal

Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience

4 April 2014

L'Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.

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Travel 360 Banner 5

The State of Travel – The Experts Speak: MSN Travel

17 March 2014

Martin MacDonald, John Straw, Mike McDougall, Rob Cowen and Gian Caprini share their thoughts on the travel sector and discuss topics such as cutting edge online marketing methodology and...

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what worked 7

Case Study: Can’t afford a website? Build your Brand with Social Media

11 February 2014

Sarah Bradley shares a case study from Receptional where they built a strong brand presence on social media for a shop that could not afford a website.

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msn-travel-logo

How MSN Travel handles its Content Marketing

5 February 2014

Gian Caprini and Jade Conroy, from MSN Travel, explain how SEO’s and content creators can work together to inspire online content.

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Photo: Domenico Stinellis / AP

The biggest PR job in 2013? How the Catholic Church did Reputation Management

8 January 2014

Within a year the Catholic Church leaders went from hated to 'Man of the Year', did they do marketing the best way possible?

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39 COMMENTS
google-disavow-tool

Best of 2013: No14 – How We Got Our Penalty Revoked Using the Disavow Tool #bestof2013stod

23 December 2013

An extensive case study on the use of the Google Disavow Tool. How does it work, and does it have effect?

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London 2012 Olympics

London 2012 – The Campaign Strategy for Changing Hearts and Minds

18 November 2013

Greg Nugent was the director of brand, marketing and culture for the London Olympics. He shares the lessons he learned what we can all use.

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8 COMMENTS
Pinterest logo

Case Study: Conflict of Pinterest campaign by Caliber

25 September 2013

Conflict of Pinterest was a creative content marketing solution which won the Innovation Award at the UK Searchawards 2012. In this case study Caliber Interactive explain what they did...

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Walls of houses in Obermutten plastered with Facebook profiles

Case Study: Facebook Engagement, A Little Town Called Obermutten

29 August 2013

Case study of a town in Switzerland, Obermutten, who managed to get a lot of engagement on their Facebook Page and a lot of more tourism in their town.

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bad-spelling-streak-perhaps-you-are-hungry

Snickers Capitalises on Misspelled Searches

25 July 2013

Snickers started bidding on common misspellings in Google to reach a new audience with the message "Yu cant spel properlie wen hungrie".

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