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Case Studies

12 COMMENTS
Photo: Domenico Stinellis / AP

The biggest PR job in 2013? How the Catholic Church did Reputation Management

8 January 2014

Within a year the Catholic Church leaders went from hated to 'Man of the Year', did they do marketing the best way possible?

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39 COMMENTS
google-disavow-tool

Best of 2013: No14 – How We Got Our Penalty Revoked Using the Disavow Tool #bestof2013stod

23 December 2013

An extensive case study on the use of the Google Disavow Tool. How does it work, and does it have effect?

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London 2012 Olympics

London 2012 – The Campaign Strategy for Changing Hearts and Minds

18 November 2013

Greg Nugent was the director of brand, marketing and culture for the London Olympics. He shares the lessons he learned what we can all use.

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7 COMMENTS
Pinterest logo

Case Study: Conflict of Pinterest campaign by Caliber

25 September 2013

Conflict of Pinterest was a creative content marketing solution which won the Innovation Award at the UK Searchawards 2012. In this case study Caliber Interactive explain what they did...

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Walls of houses in Obermutten plastered with Facebook profiles

Case Study: Facebook Engagement, A Little Town Called Obermutten

29 August 2013

Case study of a town in Switzerland, Obermutten, who managed to get a lot of engagement on their Facebook Page and a lot of more tourism in their town.

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5 COMMENTS
bad-spelling-streak-perhaps-you-are-hungry

Snickers Capitalises on Misspelled Searches

25 July 2013

Snickers started bidding on common misspellings in Google to reach a new audience with the message "Yu cant spel properlie wen hungrie".

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feature

4 Incredible Content Marketing Case Studies From SmarterContent.og

9 July 2013

Clarissa Sajbl shares some of the best content she found on Smartercontent.org.

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22 COMMENTS
interflora FWE

Interflora vs Google: Risk Management for your Links and SEO

3 July 2013

Christoph Cemper covers how the Interflora penalty can help you identify risk management for your links in 2013.

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22 COMMENTS
OLYMPUS DIGITAL CAMERA

NatWest and the Pitfalls of Siloed Marketing

13 June 2013

NatWest's new marketing campaign prompting people to search for 'natyes' resulted in no organic search listings, showing a lack of marketing cohesion.

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ONE COMMENT
New brand stamp

Case Study: Rebranding from a Search Agency to a Digital Agency

13 March 2013

Agency MediaVision went to a rebranding. This post is a case study on why MediaVision rebranded from a search to a digital marketing agency.

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