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Email v Social Media

What drives more traffic to your site, Email or Social Media?

26 November 2014

When it comes to driving website visitors, which channel is more effective: email or social media? Russell O'Sullivan looks at the pros and cons of both.

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google-geo-ip-redirects

International SEO & Geo IP Redirects

5 November 2014

If your making the step to go international and take your website into different markets, you need to tread carefully if your going to us an IP redirect based...

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duplicate-toolsets

Decisions, Decisions! The Marketing Software Dilemma

4 November 2014

Are tools a big part of your day-to-day? Yes! Then ensuring your tools are the most relevant to your requirements is essential, and elimination is key! Read how.

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wordcloud

How To Use Google Analytics New Benchmarking Reports

27 October 2014

Google Analytics have recently brought back Benchmarking Reports. Arianne Donoghue shares with State of Digital readers how to easily implement and use them to help with reporting.

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Grow Your Email List

How To Write a Marketing Email

16 October 2014

I doubt there’s many people in the world with an email account who don’t receive at least 3 marketing emails every single day. But what factors decide whether recipients...

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Deep Crawl Team

10 Ways To Save Time and Identify Major Site Errors with DeepCrawl

15 October 2014

Jo Turnbull reviews DeepCrawl, a web based tool to help identify errors on a site, broken links and give you one of the most indepth audits at the click...

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getting-knowledge

How to Keep Your Knowlegde up-to-date for (almost) Free

9 October 2014

Staying up-to-date with your knowledge is not easy when you have a low budget. But there's a lot you can do to know as much as you can.

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Mobile SEO Analysis

How to Easily Analyze your (& your competitors) Mobile SEO Performance

7 October 2014

Aleyda Solis explains how, with clever use of the latest SEO tools it's possible to easily analyse your website's mobile SEO performance as well as your competitors.

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understanding

Understanding your Audience Doesn’t Mean Do Exactly What they Say

6 October 2014

When trying to understand your audience and helping them, don't make the mistake of doing everything the audience says they want. It might backfire.

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cinema

6 Steps to Creating Blockbuster Content!

24 September 2014

What content marketing will do - if done correctly - will gradually improve your brand visibility, traffic and revenue.

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