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Guides

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duplicate-toolsets

Decisions, Decisions! The Marketing Software Dilemma

4 November 2014

Are tools a big part of your day-to-day? Yes! Then ensuring your tools are the most relevant to your requirements is essential, and elimination is key! Read how.

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wordcloud

How To Use Google Analytics New Benchmarking Reports

27 October 2014

Google Analytics have recently brought back Benchmarking Reports. Arianne Donoghue shares with State of Digital readers how to easily implement and use them to help with reporting.

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Grow Your Email List

How To Write a Marketing Email

16 October 2014

I doubt there’s many people in the world with an email account who don’t receive at least 3 marketing emails every single day. But what factors decide whether recipients...

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Deep Crawl Team

10 Ways To Save Time and Identify Major Site Errors with DeepCrawl

15 October 2014

Jo Turnbull reviews DeepCrawl, a web based tool to help identify errors on a site, broken links and give you one of the most indepth audits at the click...

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getting-knowledge

How to Keep Your Knowlegde up-to-date for (almost) Free

9 October 2014

Staying up-to-date with your knowledge is not easy when you have a low budget. But there's a lot you can do to know as much as you can.

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understanding

Understanding your Audience Doesn’t Mean Do Exactly What they Say

6 October 2014

When trying to understand your audience and helping them, don't make the mistake of doing everything the audience says they want. It might backfire.

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cinema

6 Steps to Creating Blockbuster Content!

24 September 2014

What content marketing will do - if done correctly - will gradually improve your brand visibility, traffic and revenue.

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shopping

Google Shopping Optimisation Tips

1 September 2014

With the migration over to Google Shopping campaigns underway, Arianne Donoghue provides some tips on how to optimise them for the best return.

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SemRush

5 Reasons to Use SEMrush: Tool Review

12 August 2014

Jo Turnbull reviews SEMrush and how to get the most of the tool for those working on a budget. Find out some of the best features of SEMrush and...

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Ninegrandstudent

The Dos and Don’ts When Speaking to a Blogger

16 July 2014

Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are...

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