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Guides

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Viewability-Featured

Digital Display: What is Viewability and Why Does it Matter?

4 May 2016

Russell O'Sullivan gives an overview of Viewability - a key metric for Digital Display Advertising, what it means, when to use it and how it's changing display media...

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Get your free copy of our e-book on Content Marketing Essentials now!

4 May 2016

A free e-book with all the Content Marketing Essentials you need for success! Content Marketing is part of a holistic process. We’ve brought them together in this e-book.

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The Goals Tracking Guide for Analytics [Infographic]

27 April 2016

Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.

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Global SEO Strategizing 2016: An Interview with Motoko Hunt

25 April 2016

This exclusive interview with Motoko Hunt covers multiple topics relating to global SEO strategies. From language and localization to different search engine's SEO best practices, Motoko offers her expertise...

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facebook adwords

Facebook and AdWords: Better Together

20 April 2016

Tara West gives some amazing tips on how to combine both Google’s astounding reach and Facebook’s unparalleled targeting opportunities when used together - to unleash a new world of...

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Comedy Central Logo

What Marketers Can Learn About Millennials via The Comedy Brand of choice: Comedy Central

13 April 2016

Lisa Lacy takes a look at how successful Comedy Central is at targeting Millenials with its marketing and how it uses its omnichannel approach to be where its target...

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What Should We Learn from Pornhub’s Marketing?

6 April 2016

Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with...

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AdWords self-optimizing accounts demystified

30 March 2016

AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create...

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Web Security for Digital Marketers: How to Discover Site Issues

24 March 2016

Security is an aspect of the web that digital marketers increasingly need to take ownership of. Here Barry Adams outlines some basic web security tools and methods.

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mobile commerce myths

Five Mobile Commerce Myths Debunked

23 March 2016

Mobile Commerce is growing at a rapid pace, and Joana Ferreira explores the top five most common mobile commerce myths.

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