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Global SEO Strategizing 2016: An Interview with Motoko Hunt

25 April 2016

This exclusive interview with Motoko Hunt covers multiple topics relating to global SEO strategies. From language and localization to different search engine's SEO best practices, Motoko offers her expertise...

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Facebook and AdWords: Better Together

20 April 2016

Tara West gives some amazing tips on how to combine both Google’s astounding reach and Facebook’s unparalleled targeting opportunities when used together - to unleash a new world of...

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What Marketers Can Learn About Millennials via The Comedy Brand of choice: Comedy Central

13 April 2016

Lisa Lacy takes a look at how successful Comedy Central is at targeting Millenials with its marketing and how it uses its omnichannel approach to be where its target...

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What Should We Learn from Pornhub’s Marketing?

6 April 2016

Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with...

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AdWords self-optimizing accounts demystified

30 March 2016

AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create...

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Web Security for Digital Marketers: How to Discover Site Issues

24 March 2016

Security is an aspect of the web that digital marketers increasingly need to take ownership of. Here Barry Adams outlines some basic web security tools and methods.

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Five Mobile Commerce Myths Debunked

23 March 2016

Mobile Commerce is growing at a rapid pace, and Joana Ferreira explores the top five most common mobile commerce myths.

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The Business of SEO

SEO Audit: 13 Steps to a Better Website

16 March 2016

Ready to take over search engine rankings and get into the top positions for specific search terms? Not so fast. Before you start optimizing your website, it is advisable...

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Everything You Need to Know About Facebook Canvas Ads

16 March 2016

Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now...

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Gmail Ads Survey Results - State of Digital

Survey Results: The Adoption of Gmail Sponsored Promotions (GSPs)

9 March 2016

The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.

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