5 October 2015
With Google moving more towards are a user signal based algorithm, perceived performance will be one of the factors that will become more important during the upcoming years.
7 September 2015
This blog highlights a number of major aspects of Google AdWords that are easily and frequently confused on Yandex's ad platform, Yandex.Direct. Detailed explanations on long tail queries, match...
26 August 2015
Brand storytelling and sequential advertising can be used for brand perception or awareness, as well as direct response conversion campaigns. Tara West gives an overview of how to use...
18 August 2015
There are many tools in the market place, so how do you know which one to use? As part of Jo Turnbull's tools series, she interviews Irina Nica from...
17 August 2015
As of the end of April to early May 2015, Google released another algorithm update – Phantom 2. So what was it, who did it affect and what should...
12 August 2015
Is content marketing the best use of your time and effort? And if not, what can you change so it is?