At a previous Linkdex Think tank Andrew Smith, Founder & MD, Escherman & CIPR/PRCA, spoke about “Challenges And Opportunities For PR In 2014”. PR is rapidly changing world and those involved need to change with it. Smith talked about these changes.
Some highlights of what he talked about were for example “Where does PR want to be in 2014? (At the boardroom table, of course), Reputation management and budget dividing, measurement and content marketing.
Below you can see the entire talk of Andrew Smith.