State of Digital wants to provide you with the best information out there. And in Digital things keep changing all the time, so it’s difficult to keep up-to-date. But we are here to help you!
Every Friday we will be giving you an overview of research done around the world, published on the web somewhere. Research you can then use in your marketing efforts, whether it’s optimising a campaign or making sure your superiors will walk the route you plan to walk.
Here’s the overview of research in week 2.
Social Media
New social network study investigates how people use Facebook to maintain friendships
New social networking research by a Western Illinois University faculty member investigates how individuals use Facebook to maintain their friendships.
71% Of Online Adults Now Use Facebook
A social media report released by Pew Research Center reveals that 71 percent of online adults use Facebook (up from 67 percent in late 2012), and 17 percent use Instagram (up from 13 percent).
Google Gains Ground on Facebook in Q4 Social Logins
Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years, according to newly-released data from Janrain.
One in, one out: How people put a limit on their social networks
A new study shows that people put most effort into communicating with small numbers of close friends or family, operating unconscious 1-in, 1-out policies so that communication patterns remain the same even when friendships change.
Majority of Twitter Users Also Use Instagram
The Pew Research Center’s Internet & American Life Project has released the results [pdf] of its latest survey of social networking usage among online adults in the US. The report keyed in on 5 major platforms – Facebook, Twitter, Instagram, Pinterest, and LinkedIn – finding that more respondents use multiple platforms (42%) than do a single one (36%). The study uncovers some interesting findings on “reciprocity” between the social networks.
88% Of Brands Will Use Social Media Marketing In 2014
Almost nine in ten U.S. companies will use social media for marketing purposes in 2014, as brands look to channel even more budget into paid social advertising in the coming years.
In Europe, Content-Sharing on Twitter Near-Even with Facebook
In Europe, according to research from Gigya, content-sharing via Twitter is almost as popular as via Facebook—unlike in any other region in the world.
User Demographic Highlights From 5 Major – and Growing – Social Networks
The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over the past year.
Top 10 Social Networking Websites & Forums – December 2013
An overview of the top social networks in December 2013 by Experian.
Advertising
Social Ad Spending per User Remains Highest in North America
Social network ad spending is on the rise around the world, and spending per user is going up in every region even as new users continue to flock to social platforms. North American advertisers spend more than twice as much per user as those in Western Europe.
Social Ad Spend Per User Growing Rapidly
Social network ad spend per user will exceed $30 this year in North America, easily the highest mark of any region, says eMarketer in a new estimate.
In-app ads fastest growing sector of mobile advertising
Spending on in-app advertising is expected to reach $17 billion by 2018, according to a report by Juniper Research.
E-Commerce
Too Many Discounts Can Be Bad for Business
A good deal can sometimes be a bad thing, Experian points out in their new study. Analysis by Marketingpilgrim.
Email Marketing
Majority of Email Opens Last Month Said Occurring on a Mobile Device
New data from the researcher indicates that 51% of email opens occurred on a mobile device during December 2013.
Mobile
Nearly Half of Western Europeans Will Use Mobile Web This Year
Western Europe is set to pass the halfway mark in mobile phone internet penetration among the total population, eMarketer estimates.
International
Nearly a Quarter of Travel Products Sold Online in Brazil
Brazil’s leisure travel industry has seen intense growth. Higher income levels and expanded air capacity have brought scores of new middle class leisure travelers to the market, while also boosting spending among seasoned, wealthier vacationers, according to a new eMarketer report, “Brazil Digital Travel: Lookers Abound, but Bookers Are Less Common”
Video Marketing
Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide
YouTube will bring in about $5.60 billion in gross ad revenues this year, according to eMarketer’s analysis of how much advertisers spend on the platform.
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