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ROI of Social Media: Facebook and Review Sites are the Best

9 September 2011 BY

Estimated reading time: 0 minutes, 30 seconds

It is a discussion which will be here until the right tools have figured out how to actually measure the ROI of Social Media. But rest assure: there is an ROI.

MDG looked at the statistics and came up with this infographic as a result. It found for example that 96% of CMO’s are now looking at more than just sales when it comes to social media. 68% of them however measures the success by site traffic. Most ROI comes from Facebook, followed by review sites. And that Social Media is a big hit when it comes to recruiting we already knew.


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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.