It is a discussion which will be here until the right tools have figured out how to actually measure the ROI of Social Media. But rest assure: there is an ROI.
MDG looked at the statistics and came up with this infographic as a result. It found for example that 96% of CMO’s are now looking at more than just sales when it comes to social media. 68% of them however measures the success by site traffic. Most ROI comes from Facebook, followed by review sites. And that Social Media is a big hit when it comes to recruiting we already knew.