In two weeks time A4U Expo Barcelona starts. The European version of the conference has been in Amsterdam and Munich before and now for the first time has a Southern European city hosting the conference. State of Search will off course be covering the event. Going up to the conference we will give you some insights into what will be going on there, while we again have bloggers present to make sure you hear what actually goes on in the sessions.
Today we can announce that Scott Seaborn, founder of the Ogilvy Group’s mobile division as well as the Digital Innovation Lab will be talking brand-building in the mobile space during his session titled, The Evolution of Mobile from a Creative Perspective.
Seaborn will be talking about brands such as Fanta, IBM, Coke Zero and Heineken, where the focus will lie on mobile off course.
Founder and MD of A4u, Matthew Wood, comments on Scott Seaborn’s addition to the a4uexpo Europe agenda:
“It’s inevitable that we’ll see entrepreneurs embrace performance marketing based ideologies and drive revenue and interaction purely on mobile. Scott’s enlightening keynote will put to the audience a number of traditional branding strategies and expose how these can relate with mobile to fully engage and influence the consumer.”
An example of successful mobile branding can for example be what Heineken did with their “Heineken Starplayer”