During the State of Search Tools Week we are doing several demo’s from tools, one is a demo of Searchmetrics where Marcus Tober showed us the product and took the time to answer questions afterwards, which you can also listen to in the video below.
After the video there is information about what was said in the Q&A so you can skip directly to the part you find interesting. Below more information on Searchmetrics,
Make sure you register for our other demo’s here (and get a month worth of MajesticSEO and LinkResearchTools for free)
From minute 30 on there is a Q&A with Marcus Tober from Searchmetrics:
Many people turn to Searchmetrics when new things happen, why is that?
Marcus explains that Searchmetrics has a free demo account which can be used.
What are the biggest USPs from Searchmetrics?
Marcus explains that Searchmetrics is not depended on others, they have their own crawler and their own data. They believe they can only deliver the best if they own all the data.
A question from the audience: how does the keyword trends feature (up and down arrows), how is that measured?
It is based on the keyword sets of a client. They have a huge data set of keywords of which a client gets a part.
A question from the audience: won’t you have any issues with google when scraping data as raventools had?
That was a different reason, it had to do with the Google Adwords data and the regulations around that. Searchmetrics is not dependent of Google Adwords data so doesn’t have that problem.
The audience for Searchmetrics is very broad. They target mid-size to large enterprise companies. Because they have a scalable API for example hosting companies who then cover the smaller markets.
Daily but not for every website, some sites are more important than others and get priority.
You can start with a small wallet. The prize for an SEO model starts with 99 dollar a month and then goes up.
Everything depends on vision and mission. Searchmetrics seems focussed on SEO but isn’t. It tries to give you a very good overview of everything what happens around your site and give recommendations.
“In a world full of redundancy Searchmetrics is a tool which can offer you the right combination of features to be successful.”
Get a complete overview of the features here.
Their main features areL
Clients from Searchmetrics are amongst others:
Symantec, eBay, IG, Warner Bros, Virgin, Siemens, Bild and more