Over the past few years, forecasting SEO activity has become increasingly commonplace; with the ongoing shift to content focused approaches, more brands want to understand exactly what potential revenue content and SEO campaigns will drive and to quantify exactly how decisions are being made. Moreover, it’s seemingly becoming increasingly difficult to win pitches or justify spend without this.
Is this shift to advanced forecasting symptomatic of an industry growing up? Or does the ever-changing SEO environment make forecasting an unreliable and risky pursuit?
Together with Linkdex we are completing a survey to understand industry opinion on forecasting for SEO; whether you work in-house, for a large agency or are a freelance consultant let us know what you think about this ever growing trend for forecasts!
Take our survey (only takes 60 seconds!) and ask your friends as well, we’ll be sharing the results right here on State of Digital with you!