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SEO vs PPC – The What And The Why

11 May 2012 BY

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You have them at conferences sometimes: the battle between SEO and PPC on stage: which one is better, which one is more effective and which one is easier. Probably those in favor of either one of them will never agree on that.

Still there are many who don’t see the difference. People ‘on the streets’ who are asked about Google sometimes say they believe every result in Google is PPC: you have to pay to get up there. But they won’t call it “PPC”, because they haven’t even have heard of the term PPC, let alone SEO. This infographic looks at the initial differences between the both.

via

AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.

17 Responses to “SEO vs PPC – The What And The Why”

  1. Barry Adams says:

    I always like it when misspellings find their way in to infographics. ;)

  2. [...] SEO vs PPC – The What And The WhyState of SearchYou have them at conferences sometimes: the battle between SEO and PPC on stage: which one is better, which one is more effective and which one is easier. Probably those in favor of either one of them will never agree on that. [...]

  3. Bit hard to read the text IMO

    • Peter Rigg says:

      I agree – even when enlarged it’s still a bit too small.

      I like the concept though. The visual representations get across the basic principles in a way that laypeople can understand.

  4. [...] Company SEO Essential Solutions Begins SEO & Social …DigitalJournal.com (press release)SEO vs PPC – The What And The WhyState of SearchRAS MOHAMMED SNORKELING TRIPS AND RED SEA PARKS TOURS, EXCURSIONS FROM SHARM [...]

  5. SEO vs PPC. No contest, they’re both winners! 

  6. [...] SEO vs PPC – The What And The Why – State of Search 1 Upvotes Discuss Flag Submitted 1 min ago Danny Sullivan SEO stateofdigital.com Comments [...]

  7. [...] SEO vs PPC – The What And The Why, State of Search [...]

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  11. Lee Beirne says:

    I find it hard to trust a research infographic when “sponsored” as one of the main topics is misspelled..

  12. [...] More on State of Search: SEO vs PPC – The What And The Why – State of Search http://www.stateofdigital.com/seo-ppc-what-and-why/#ixzz1zagXr1qy [...]

  13. Eloi Casali says:

    Comon, you gotta stop with the SEO vs PPC linkbait …. it makes marketers click the link, but everytime a brand reads this, it implies to them the two don’t complement each other

  14. [...] SEO vs PPC – The What And The Why(stateofdigital.com) [...]

  15. [...] SEO vs PPC – The What And The Why(stateofdigital.com) [...]

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Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!