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Some people believe SEO is a game. Others believe it’s all shady tactics and sorcery. It isn’t off course, but it has been like that for centuries: if people don’t understand things they will blame it on ‘black tactics’, whether it’s sorcery or SEO.

This infographic brings things nicely together: the games, the sorcery and the ‘black and white’ technics. Quick Note since there were some responses about this on Twitter, this is NOT my view on SEO or affiliates. In my view this has to do with irony. In fact it’s very much what I say above: if people don’t understand you get that they think it’s a game. SEO is not a game. Look at this with the necessary irony :).




Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • Pingback: SEO The Game – State of Search « National-Express2011()

  • Maurice Walshe

    Love it 🙂 will have to use that if my pitch to do a seo presentaion at games exppo next year comes off

    Though CCG’s are seen as games you play as a warm up by real gamers

  • I saw this published by Oil Gardner in full at Unbounce – a bit confused now as to the source?

  • snhostsn

    Sorry for the drama. We tried to offend evenly. The SEO continuum is, in reality, infinite. Ironically, our goal was to elevate the discourse above name calling… no wait… I lied… Our goal was to be funny. I don’t want to propose a more substantive genesis.