Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

SEO The Game

31 August 2012 BY

Estimated reading time: 0 minutes, 36 seconds

Some people believe SEO is a game. Others believe it’s all shady tactics and sorcery. It isn’t off course, but it has been like that for centuries: if people don’t understand things they will blame it on ‘black tactics’, whether it’s sorcery or SEO.

This infographic brings things nicely together: the games, the sorcery and the ‘black and white’ technics. Quick Note since there were some responses about this on Twitter, this is NOT my view on SEO or affiliates. In my view this has to do with irony. In fact it’s very much what I say above: if people don’t understand you get that they think it’s a game. SEO is not a game. Look at this with the necessary irony :).


Take a step towards marketing awesomeness and join 1,000s of others

Would you like to be an awesome marketer? Or would you rather know less? Become one of our elite members by joining in on our newsletter! Fill in your details below and start receiving high level knowledge now!


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.
  • Pingback: SEO The Game – State of Search « National-Express2011()

  • Maurice Walshe

    Love it :-) will have to use that if my pitch to do a seo presentaion at games exppo next year comes off

    Though CCG’s are seen as games you play as a warm up by real gamers

  • Laura Crest

    I saw this published by Oil Gardner in full at Unbounce – a bit confused now as to the source?

  • snhostsn

    Sorry for the drama. We tried to offend evenly. The SEO continuum is, in reality, infinite. Ironically, our goal was to elevate the discourse above name calling… no wait… I lied… Our goal was to be funny. I don’t want to propose a more substantive genesis.