At SES London 2011 we will see many familiar faces and many new faces. With that many attendees you are bound to meet somebody new. But also on stage you can really find faces you might or might not know.
The keynote in London will be done, like in New York for example by Former Kodak CMO and author of “The Mirror Test (Amazon)”
Lisa Myers
After a few months of maternity leave Lisa literally returns to the stage at SES London. She is very experienced in both SEO (Local) and Social Media, which is why she will be speaking on panels related to that.
Lisa will be speaking on two different panels. Both her sessions are planned on day 3, the Thursday. She opens the day on Thursday with a solo session on Social Media. In this session she will be discussing the basics of Social Media: understanding it and using it effectively.
“You’ll learn about the leading sites, the functionality they provide, and best practices for interacting in these virtual places. You’ll also come away with some valuable tips on how to effectively leverage your brand, services and products in different social media environments including Facebook, Twitter, LinkedIn, Flickr, MySpace, Digg, and more.”
After that session she’ll be moving to the Local Search area. In the session “Local 2.0: The Evolution of Local Search” she’ll be talking with a Googler about how location-based services (LBS) are opening up new markets in wireless advertising and providing search marketers with increasing opportunities to target searches based on specific locations.
Peter Young
Peter is making his ‘debut’ at SES this year. In his session “Meaningful SEO Metrics: Going Beyond the Numbers” he will be joined by amongst others Brian Clifton and Matthew Bailey.
This session is all about ways to move beyond Page Rank, indexed pages or linked sites and into metrics that can make you a hero and, better still, get your budget increased to a respectable level.
This session is at 2.45 at day 1.
Bas van den Beld
Finally, yes, me. It’s a bit weird writing about yourself in the third person, so I’ll stick to “me” and “I”. In the panel “Marketing to the European Union” I’ll be joining a group of well know speakers as Mikkel deMib Svendsen, Ciaran Norris and Kristjan Mar Hauksson, all lead by Andy Atkins-Krüger. You won’t find a more international view on Europe than in this session I can tell you.
The session will touch the ‘how to’ of the European Union. Targeting different countries in different areas like search and social media.
In my talk I will be addressing the cultural differences in Europe and how to handle them. This session is on Wednesday at 11 am.
So you have the chance to see three State of Search bloggers in action! But don’t worry, there will be more State of Search bloggers present, so if you want to come and meet us make sure you are nominated for a ticket by one of your friends here!
