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SES pre-show speaker interviews: Anne Kennedy

11 February 2011 BY

As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.

Today Anne Kennedy tells us what she will be doing and gives us advice on which sessions to go to. Anne, who is also part of the advisory board, covers fast-changing Internet trends, such as “Is Facebook a Global Player?” published January 2010 by Search Engine Marketing Journal. She often speaks at marketing events worldwide on search marketing. Anne also leads US-based Beyond Ink, who international partners with Nordic eMarketing in Reykjavik, Iceland, with offices in China, Czech Republic, Denmark, Sweden and the UK.

What session are you speaking on?

I will be moderating sessions on Information Architecture, Creating Great Content, Duplicate Content and Global search Marketing, which will give me the privilege of working with awesome vets Bill Hunt, Alan Perkins, Ralph Tegtmeier, Andy Atkins-Krueger, and Mikkel.

What session are you looking forward to seeing yourself?

effrey Hayzlett’s keynote will be lively, of course, and I am looking forward to seeing the EU session!

What is the biggest tip you can give attendees of SES London?

My best tip to attendees is: Tell us what you think! Many of us on the Advisory Board will be there. Please come up and introduce yourself; we really do care about your feedback!


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.

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