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SES pre-show speaker interviews: Gillian Muessig

2 February 2011 BY

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As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.

Today we have the answers of Gillian Muessig. Gillian is a very well known face in the industry and is somebody who has many flying miles since she visits and speaks at many conferences around the world. Gillian Muessig is the President and Co-Founder of SEOmoz and is best known as “SEOmom” throughout the industry.

What session are you speaking on?

On Day 1, I’ll be moderating a great session on How to Become a Link Magnet with speakers Dixon Jones, Judith Lewis, and Ken McGaffin. On Day 4 (OMS Day), my session will be Managing Reputations in the Digital World.

What will be the focus of your presentation(s)?

I’m pretty excited about my Reputation Management session; I have some new technologies to share that make reputation management easier and solves some serious issues that have plagued businesses for years. I’ll be focusing on solutions for SERP listings as well as social media reputation management. Some tactics I’ll be discussing include leveraging twitter, facebook and vertical market social media platforms for customer service and to reclaim and maintain your corporate culture and reputation.

What session are you looking forward to seeing yourself?

I’m excited to hear Bill Hunt’s presentation on launching a Global Website. An internationally renowned speaker and superb SEO, I find Bill’s sessions consistently high on signal with almost no noise. Should be a power-packed session.

What is the biggest tip you can give attendees of SES London?

Set your schedule of classes to attend before you arrive, but be flexible once your arrive. Listen to recommendations of your colleagues at the con and take chances. Just because a session doesn’t appear to be targeted to your particular niche, doesn’t mean you won’t broaden your knowledge and perhaps discover even more than you’d otherwise experience. Finally, NETWORK! Say hello to people. Get to know them. Bring tons of business cards. The connections you make at this conference will serve you for years and decades to come if you make the effort. Don’t miss that critical opportunity.

AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
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